“Well, it’s more of an About Me really.
Back in 2006 I was a frustrated business development director. I was good at my job but it didn’t make me happy. After about 10 years, I realised I was actually a frustrated copywriter; and that I was a bit slow on the uptake.
I began copywriting at the amazing learning disability charity Mencap. Here I learnt the invaluable skill of writing in ‘easy-read’, a unique style that helps people with a learning disability understand complicated ideas.
Crucially, I realised that the guiding principles – simplify and clarify – apply to all writing in all channels, especially digital, where space is limited.
Blending this approach with creativity and a focus on results, I’ve worked with agencies big and small, and some of the world’s best-known brands.
My business expanded in 2014, bringing in a network of senior-weight copywriters, whose work matches my own high standards.” – Alex Genn