Mencap is the UK’s leading learning disability charity. As part of a national campaign to change attitudes towards people with a learning disability, the charity wanted to use twitter and facebook to raise awareness and drive action to stop abuse.
A Harder-Working Headline
We developed an approach that used a snappy, memorable headline: ‘Spread the word, end the abuse.’, which also served as an effective call to action. This worked well within 140 characters, leaving space for user comments, hash tags etc.
Social Media – Connected
Working with the social media team we devised the ‘quotes approach’. This promoted sharing of shocking quotes via facebook or twitter, which then linked back to the main campaign site.