Santander wanted to develop a revolutionary app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent. To accompany this new approach they needed a more informal tone of voice and language.
We developed a tone of voice that was relaxed and conversational, while maintaining the gravitas of a trusted banking brand. We also consulted on usability, colour palette choices and style issues around the appearance of the copy.
The app looks and ‘sounds’ genuinely fresh, unlike any other banking app. It has been well received both by Santander and the public, already receiving excellent reviews.