Online & mobile
Clear, compliant, SEO website content. Fascinating leadership articles and blogs. Effective mobile app content. Instructive case studies. Engaging whitepapers. Whatever you need, we make your words work harder.
Everyone understands the importance of keywords and SEO. And we’d be crazy to ignore them. But we focus on the balance between SEO keywords and natural copy, written with a tone of voice that speaks from the heart of your brand. We always consider the user’s experience and take a strategic approach to content. From user journey to individual buttons and from tone of voice to language rules, we think about the whole package. So your site will be engaging and you’ll see measurable results.
Carefully-crafted cases studies and whitepapers
We’ll work from written material or interview the key players to get to the heart of the subject. And we’ll make sure we are absolutely clear on your objectives. Then we’ll create the most compelling, engaging cases studies and whitepapers, giving you high-value content, that marks you out as an expert in your field.
We create gripping blogs that include your keywords and search terms, so they support your SEO rankings. But we’re not in the business of keyword stuffing – everything we write is natural English that’s a pleasure to read (and share!). And of course, as well as showing you’ve got an opinion and your finger on the pulse, blogs give you something new and interesting to talk about on social media. So, whether it’s one blog, a short series or creating your content calendar for a rolling programme, we’ll make it work for you.
Tap-tastic mobile app content
Apps have to do so much in such a limited space. Economy is crucial: the right decisions about which word to use on a button; the shortest way to explain what to do next; the clearest way to guide the user through the journey. That’s what we’re thinking about. As well, of course, as giving you the perfect tone of voice that keeps readers engaged, to create an app that people can’t do without.
E-mail marketing that works wonders
It’s never been harder to get into people’s inboxes. Or stay there. The trick? Interesting content that people really value. That’s what we create, by getting to the heart of your brand, and understanding why it matters to your readers.