Sometimes copywriting is about crafting the right words. Sometimes it’s about shuffling the old grey matter, to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings.
Tiny = Enormous. Really.
Everyone keeps telling you to make an impact on social media. But who has something interesting to say, week-in-week-out? Something that doesn’t make you sound desperate? That’s where a good copywriter can help, with some awesome ideas. Ideas are great. They’re small. But powerful. Tiny little things with enormous consequences, especially on social media.
It’s easy to be hard to ignore
A good copywriter can create a content calendar of ideas for industry/area-specific subjects write about on social media. And of course a good freelance copywriter will be able to write those smart Facebook posts and super-snappy tweets, which pique interest and get you the shares you need.
Look left. Look right. What’s coming?
But when you’re looking for copywriting services, you want to make sure your copywriter or copywriting team is the full package, and can give you everything you need. That’s why Alex Genn Copywriting isn’t just about ideas. We know social must drive web traffic, and that’s our focus. Our content calendars are also blog calendars. And our copywriting team is expert in writing original, search engine optimised (SEO) blogs that help push your site up the search page rankings. This turns the copywriting we do for social posts into perky little teasers that link to the blogs. Original, interesting and fully SEO blogs that people love to read – and share.
Of course once you get people onto your site, through your blog, you’ll want to direct them through your sales journey. And a good copywriter will have you covered there too. Not in a gun fight sort of way though. More in a, making the language work to move people through, with clever, short sentences, snappy little paragraphs headings, and punchy calls to action, sort of a way. A good copywriter can review the whole site, from content strategy to tone of voice, to terminology and even images. Clever huh?