From large multi-region conferences to smaller internal comms workshops, corporate events are a great way to inspire, inform and engage staff.

But all too often, once the event ends, employees get back to their 9-5 and the connections and learning are lost. And where is the value for those who couldn’t attend?

These are common problems for employee engagement and internal communications teams – but they don’t have to be for you.

Make Events Work Harder

By using compelling copywriting, you can avoid these issues. With the right words – and the right creative copywriter – you can maximise the value of your corporate events, and your employee engagement.

Instead of a stand-alone occasion, your event can become a springboard for interesting content, reminding attendees of what they learned, and sharing valuable insights with those who couldn’t be there.

How does it work?

Before your event takes place, set up a meeting with your copywriter to brainstorm ideas based on the topics and structure of the event.

Book your copywriter to attend the event so they can sit in on the presentations and take note of conversations during workshops.

Your copywriter can also interview the speakers from your event separately to get more information about their specialist subject, or to ask for their tops tips on tackling a particular issue within the workplace.

Maximising value

If you take this approach, the opportunities for internal comms content from corporate events that really stimulates employee engagement are huge.

It could be an in-depth article with quotes from speakers. Maybe it’s a short, punchy collection of learnings from a workshop. Or what about a listicle of the top 10 highlights of the day?

All of these can be published as part of a newsletter, on the intranet or turned into a special series of blogs.

Style matters

Of course, it’s important that the copy reads well, has the right tone of voice and reinforces the essential messages from the day, as well as your strategic internal comms / brand messaging.

But get all this right (or find a freelance copywriter with the skills and experience to work with you) and you’ll gain deeper insights from events, create more shareable content and make sure employees who can’t attend feel really involved.

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