Consistency counts; BIGTIME

A good freelance copywriter can take the content and copy of your blogs, website or social and make it really connect with your audience. It’s not just finding the right words or getting the grammar right. It’s about creating a consistent tone of voice that establishes the brand as something the reader can trust. It’s that word ‘consistent’; that’s what counts. By making sure the language (or tone of voice as your clever-clogs copywriter will call it) is consistent all over the website and your other communications, your customers will always recognise your brand.

So who are we?

It can be great fun working out who your business is and how it talks (and so how it writes). Authoritarian expert? A chatty mate in the pub? Or a superhero with an odd back story? All companies have a different brand personality and need a different tone of voice. Of course, no one knows your company better than you. So our copywriters work with you to help define the brand personality of the business.

How do we decide?

We can help through onsite sessions or remote surveys, whatever’s easiest for you but you’re a key part of the process. And of course once it’s all locked down, expert copywriting brings it all together in consistent collateral. From the words you use, to the length or your sentences, to the frequency of your communications, a good freelance copywriter will help make sure your brand is ‘someone’ your customers really relate to, who’s always reliable and consistent, just like your products.

Whether you’re writing web content to push yourself up the search page rankings, creating fascinating blogs that give you something interesting to talk about on social media or developing a killer app, your copywriter will make sure that what you say is made even more powerful by how you say it.

The post We’re not all superheroes with odd backstories. And that’s good. Obviously. appeared first on Alex Genn Copywriting.