Archives

Santander Mobile App

Brief

Santander wanted to develop a revolutionary app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent . To accompany this new approach they needed a more informal tone of voice and language.

Response

We developed a tone of voice that was relaxed and conversational, while maintaining the gravitas of a trusted banking brand. We also consulted on usability, colour palette choices and style issues around the appearance of the copy.

Result

The app looks and ‘sounds’ genuinely fresh , unlike any other banking app. It has been well received both by Santander and the public, already receiving excellent reviews.

Get in Touch Now


Posted on January 12, 2015
By Alex Genn

Filed under
Comments Off on Santander Mobile App


Tesco ‘finest’ Re-launch

Brief
For the first time in 15 years Tesco was re-launching its ‘finest’ range. We were brought in to support the copy team with additional on-pack product descriptions as well as alternate descriptions for Tesco’s grocery sales website.

Working to an Established Tone
With a such a well-known range and so many products, understanding and employing the ‘finest’ tone was extremely important. We worked across numerous products including: prepared meals, desserts and cooked meats. Each product needed to emphasise high-quality, local ingredients and provenance, so understanding a range of information from various product mangers was key.

We wrote short and long on-pack copy that had to fit into the established design. We also delivered online descriptions in two lengths with pre-defined levels of detail.

Results
The project was completed on time and the re-launch has rolled out as planned.

Get in Touch Now


Posted on January 3, 2014
By Alex Genn

Filed under
Comments Off on Tesco ‘finest’ Re-launch


Vodafone Annual Report & Objectives Film

Brief
To accompany their annual report, Vodafone wanted to create a three-minute film that outlined not only the year’s results but also their strategy for the next two years.

Killing Jargon, Keeping it Simple
With a great deal of information to deliver and little time to do it this was a challenging project. We re-wrote the script to use as little jargon as possible, bringing a relaxed, friendly tone and inclusive feel, while conveying all necessary information, with as much as possible on screen.

Done and Dusted
The film was finished on time, on budget and using only existing graphic properties.

Vodafone Annual Report 2012

Get in Touch Now


Posted on
By Alex Genn

Filed under
Comments Off on Vodafone Annual Report & Objectives Film


Disney – Game Naming

Brief
Disney was developing a Sims-style online game. I was asked to devise a name that suggested celebrity without overtly using themes of stardom or fame.

Names and themes
We developed a number of names, some around the game’s themes, others around the feeling of playing the game and its objectives.

Working Around the World
The name ‘Superbia’ felt new, fun and celebratory. It played on the word ‘suburbia’, creating something unique, special and appealing that worked across multiple territories.

Strap-in!
We also devised a strapline to give more detail to the name. It was crucial that the line put the player at the centre of the game, letting them know it was theirs. The line chosen was: ‘Your place. Your friends. Your rules.’

Get in Touch Now


Posted on December 16, 2013
By Alex Genn

Filed under
Comments Off on Disney – Game Naming