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Santander Mobile App

Brief

Santander wanted to develop a revolutionary app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent. To accompany this new approach they needed a more informal tone of voice and language.

Response

We developed a tone of voice that was relaxed and conversational, while maintaining the gravitas of a trusted banking brand. We also consulted on usability, colour palette choices and style issues around the appearance of the copy.

Result

The app looks and ‘sounds’ genuinely fresh, unlike any other banking app. It has been well received both by Santander and the public, already receiving excellent reviews.

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Posted on January 12, 2015
By Alex Genn

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Tower Hamlets Council – Youth Violence Campaign

Brief
Every summer youth crime increases in London, so local councils organise activities to keep young people occupied. The objective here was to raise awareness about these positive activities and drive web traffic to the council’s youth site.

Understanding Behaviour to Craft a Response
Youth research showed an association between weapons and violence, and gaining respect. So our approach addressed this directly, with a simple, directive headline that worked with the visual to question what ‘respect’ meant. Images showed creative activities, such as DJ-ing, through which young people could gain respect and self confidence. The look was high impact, using graffiti and young people to draw interest.

Results: During the campaign the council saw a significant increase in unique visits to their youth website amp.uk.net

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Posted on December 16, 2013
By Alex Genn

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