Vertu is the world’s leading luxury mobile phone brand. They required broad support, including: a new tone of voice, refreshed web content, eCommerce site content, email marketing, PR and social media.
We developed a detailed brand-language document that identified new terminology and an enhanced tone for the brand. The previous voice was cold, verging on arrogant, so we added passion and emotion to drive a real connection with the audience. This was important, as the brand was looking to expand from its main customer base of mostly men to a more balance demographic.
Following successful completion and company-wide adoption of the brand tone document, we wrote web and eCommerce content, as well as numerous other materials including: brochures, CRM emails, internal communications and social media. www.vertu.com