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Santander Mobile App

Brief

Santander wanted to develop a revolutionary app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent. To accompany this new approach they needed a more informal tone of voice and language.

Response

We developed a tone of voice that was relaxed and conversational, while maintaining the gravitas of a trusted banking brand. We also consulted on usability, colour palette choices and style issues around the appearance of the copy.

Result

The app looks and ‘sounds’ genuinely fresh, unlike any other banking app. It has been well received both by Santander and the public, already receiving excellent reviews.

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Posted on January 12, 2015
By Alex Genn

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VERTU

Brief

Vertu is the world’s leading luxury mobile phone brand. They required broad support, including: a new tone of voice, refreshed web content, eCommerce site content, email marketing, PR and social media.

Response

We developed a detailed brand-language document that identified new terminology and an enhanced tone for the brand. The previous voice was cold, verging on arrogant, so we added passion and emotion to drive a real connection with the audience. This was important, as the brand was looking to expand from its main customer base of mostly men to a more balance demographic.

Result

Following successful completion and company-wide adoption of the brand tone document, we wrote web and eCommerce content, as well as numerous other materials including: brochures, CRM emails, internal communications and social media. www.vertu.com

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By Alex Genn

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Vodafone Annual Report & Objectives Film

Brief
To accompany their annual report, Vodafone wanted to create a three-minute film that outlined not only the year’s results but also their strategy for the next two years.

Killing Jargon, Keeping it Simple
With a great deal of information to deliver and little time to do it this was a challenging project. We re-wrote the script to use as little jargon as possible, bringing a relaxed, friendly tone and inclusive feel, while conveying all necessary information, with as much as possible on screen.

Done and Dusted
The film was finished on time, on budget and using only existing graphic properties.

Vodafone Annual Report 2012

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Posted on January 3, 2014
By Alex Genn

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