Vodafone Annual Report & Objectives Film

To accompany their annual report, Vodafone wanted to create a three-minute film that outlined not only the year’s results but also their strategy for the next two years.

Killing Jargon, Keeping it Simple
With a great deal of information to deliver and little time to do it this was a challenging project. We re-wrote the script to use as little jargon as possible, bringing a relaxed, friendly tone and inclusive feel, while conveying all necessary information, with as much as possible on screen.

Done and Dusted
The film was finished on time, on budget and using only existing graphic properties.

Vodafone Annual Report 2012

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Posted on January 3, 2014
By Alex Genn

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Disney – Game Naming

Disney was developing a Sims-style online game. I was asked to devise a name that suggested celebrity without overtly using themes of stardom or fame.

Names and themes
We developed a number of names, some around the game’s themes, others around the feeling of playing the game and its objectives.

Working Around the World
The name ‘Superbia’ felt new, fun and celebratory. It played on the word ‘suburbia’, creating something unique, special and appealing that worked across multiple territories.

We also devised a strapline to give more detail to the name. It was crucial that the line put the player at the centre of the game, letting them know it was theirs. The line chosen was: ‘Your place. Your friends. Your rules.’

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Posted on December 16, 2013
By Alex Genn

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