Vertu is the world’s leading luxury mobile phone brand. They required broad support, including: a new tone of voice, refreshed web content, eCommerce site content, email marketing, PR and social media.


We developed a detailed brand-language document that identified new terminology and an enhanced tone for the brand. The previous voice was cold, verging on arrogant, so we added passion and emotion to drive a real connection with the audience. This was important, as the brand was looking to expand from its main customer base of mostly men to a more balance demographic.


Following successful completion and company-wide adoption of the brand tone document, we wrote web and eCommerce content, as well as numerous other materials including: brochures, CRM emails, internal communications and social media.

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Posted on January 12, 2015
By Alex Genn

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Mencap Social Media Campaign

Mencap is the UK’s leading learning disability charity. As part of a national campaign to change attitudes towards people with a learning disability, the charity wanted to use twitter and facebook to raise awareness and drive action to stop abuse.

A Harder-Working Headline
We developed an approach that used a snappy, memorable headline: ‘Spread the word, end the abuse.’, which also served as an effective call to action. This worked well within 140 characters, leaving space for user comments, hash tags etc.

Social Media – Connected
Working with the social media team we devised the ‘quotes approach’. This promoted sharing of shocking quotes via facebook or twitter, which then linked back to the main campaign site.

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Posted on January 2, 2014
By Alex Genn

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