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VERTU

Brief

Vertu is the world’s leading luxury mobile phone brand. They required broad support, including: a new tone of voice, refreshed web content, eCommerce site content, email marketing, PR and social media.

Response

We developed a detailed brand-language document that identified new terminology and an enhanced tone for the brand. The previous voice was cold, verging on arrogant, so we added passion and emotion to drive a real connection with the audience. This was important, as the brand was looking to expand from its main customer base of mostly men to a more balance demographic.

Result

Following successful completion and company-wide adoption of the brand tone document, we wrote web and eCommerce content, as well as numerous other materials including: brochures, CRM emails, internal communications and social media. www.vertu.com

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Posted on January 12, 2015
By Alex Genn

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Tower Hamlets Council – Youth Violence Campaign

Brief
Every summer youth crime increases in London, so local councils organise activities to keep young people occupied. The objective here was to raise awareness about these positive activities and drive web traffic to the council’s youth site.

Understanding Behaviour to Craft a Response
Youth research showed an association between weapons and violence, and gaining respect. So our approach addressed this directly, with a simple, directive headline that worked with the visual to question what ‘respect’ meant. Images showed creative activities, such as DJ-ing, through which young people could gain respect and self confidence. The look was high impact, using graffiti and young people to draw interest.

Results: During the campaign the council saw a significant increase in unique visits to their youth website amp.uk.net

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Posted on December 16, 2013
By Alex Genn

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