Wealth management copywriting

Wealth management copywriting is not to be undertaken lightly. You are in the business of creating a personal, tailored approach for your clients. Your guidance governs their most valuable assets and has the largest possible consequences, not just for their future but for their family too. As such, wealth management is a uniquely personal discipline; the stakes couldn’t be much higher.

Eloquence and effectiveness – a balance to strike
As with all things, wealth management copywriting is a balancing act. Your communications must be friendly, approachable and reassuring. At the same time, you must carry the weight and gravitas of a trusted financial brand. Your communications must eloquently and effectively express your values and uniqueness as a partner. Clients reading your content should be assured of your expertise and unique approach. They must feel you have their best interests at heart. At the same time, they must trust that you will guide them successfully to an abundant financial future.

A true partner, with shared goals
So, the wealth management writer in whom you choose to put your trust plays a crucial role. They must get to know your brand, your ethos and style of working intricately. They need to understand your audiences, deeply. They must be as much a partner to you, as you are to your clients, with a shared vision for the long term. We understand this, so when we assign your writer, they’ll stay with you for every project we work on together and for as long as you need them.

At Alex Genn Copywriting we’ve been helping wealth management businesses large and small communicate their values and unique propositions for over 20 years. Our 25 writers are all senior level, with at least 15 years’ experience in financial services. That means they know the right questions to ask of a brief, while their creativity and writing craft are second to none. Beyond all that, they have been chosen because they are easy to work with, taking your feedback as an important building block and a vital part of the collaborative process.

Whether you need a new website, brochure, ongoing blogs or thought-leadership content, we offer world-class wealth management copywriting, to mark you out as a leader in your field. Our writers are also expert interviewers, well versed in turning the unique knowledge and insight that you have in house, into high-authority content that stands out from the crowd.

Talk to us to about making your copy work harder for your brand.
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