The complete annual report writing process: a month-by-month timeline

A clear annual report writing process is non-negotiable How long does it take to plan, draft and publish a high-impact annual report? Without a defined annual report writing process, organisations run the risk of last-minute scrambles, missed stakeholder deadlines and diluted corporate narratives. Our month-by-month timeline is designed for corporate communications directors, marketing VPs, sustainability...

Professional annual report writing time – how long does it take? (Timeline breakdown)

The most important deadline of the year Every year, corporate communications teams face the same challenge: how long should it take to get the annual report written, reviewed, designed and approved? If you’re in investor relations, marketing or sustainability, you know this isn’t just another project. Annual reports are high-stakes documents that need to meet...

Outsourced annual report writing vs In-house in 2025/26

Why the in-house vs outsourced decision is critical in 2025 With new FCA disclosure requirements taking effect and ESG regulations tightening across sectors, corporate communications teams face an uncomfortable truth: the annual report writing skills that worked five years ago won’t meet 2025’s standards. The question isn’t whether your team can write – it’s whether...

Financial services annual report writing – building trust through clarity

Clarity counts in financial services annual reports With the FCA’s (Financial Conduct Authority) increased focus on consumer duty and the PRA’s (Prudential Regulation Authority) evolving capital requirements, your financial services annual report faces unprecedented scrutiny. A single compliance misstep or unclear risk disclosure can trigger regulatory questions that derail your investor relations strategy for months....

Public company annual report requirements: compliance made simple

If you’re a corporate communications director at a UK public company, you’ll know the compliance landscape for annual reports keeps getting more complex. Between the FCA’s ever-evolving disclosure guidance, enhanced ESG mandates and increasingly stringent governance requirements, the obligations for public company reporting now demand specialist expertise that goes well beyond what most internal teams...

The psychology of annual report writing

With the FCA‘s renewed emphasis on plain English and meaningful stakeholder communications, corporate communications directors face a fundamental challenge: how do you transform complex regulatory disclosures into compelling narratives that drive stakeholder action? The answer lies in understanding stakeholder engagement psychology. Recent regulatory guidance emphasises that annual reports must be “fair, balanced and understandable” –...

Corporate annual reporting – transparency and positivity

Treading the transparency tightrope  Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...

Writing annual reports investors actually want to read

Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...

Data storytelling in annual reports: making complex financials accessible

Data storytelling in annual reports – your secret weapon Every year, organisations pour hours into financial statements only to discover most readers skip straight to the summary. The sad truth is that many stakeholders can’t recall any data beyond the highlights. If your annual report data presentation reads like a spreadsheet, you risk losing investor...

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Alex Genn Copywriting
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