AI copy editing
Quick, cheap and fairly decent copy has never been easier to create. But AI only gets you so far. We offer expert, senior-level editors to ensure compliance, for fact checking and a real human connection
Working within regulations
We understand the potential of AI in content creation. It’s fast, efficient, and can generate impressive drafts at the click of a button. But let’s be honest, AI has its limitations. It struggles with fact-checking, maintaining tone consistency and crafting content that deeply connects with your audience. That’s where our AI copy editing services come in.
At Alex Genn Copywriting, we bridge the gap between AI-generated content and human expertise. Our team of senior-level copy editors, transform automated drafts into polished, professional and impactful content. We don’t just edit; we elevate.
Our experience
Our copywriting has carried the reputations of many significant institutions. We’ve worked with: American Express, HSBC, The Trident Trust, Invesco, CMC Markets, Santander, Lloyds Banking Group, Rathbones, RBS, US Bank, Moody’s Analytics, totallymoney.com and many others.
We understand that when we’re copywriting for financial services, a great deal is at stake. Our writers never forget that you’re entrusting us with your reputation. And as the copywriting agency of choice for so many regulated businesses, we take that responsibility seriously.
What's included in our AI copy editing service?
Fact-checking you can trust
AI can’t always distinguish between accurate data and outdated or irrelevant information. Our AI copy editing experts meticulously verify every fact, statistic and reference, marking them as either verified (with sources) or flagged for further review. Accuracy is always our priority.
Tone of voice alignment
AI-generated text often misses the mark when it comes to tone. Whether your brand voice is formal, conversational or something in between, our AI copy editing process ensures your content sounds exactly like you. We adjust phrasing and style to align with your brand identity
Core messaging audit
Does your content truly reflect your core values and business goals? We analyse your messaging for clarity and alignment, to make sure your unique selling points shine through in every piece of content. That’s the human touch our AI copy editing experts bring.
Keyword optimisation
AI can mishandle keywords, leading to awkward phrasing or overuse. As part of our AI copy editing process, we refine keyword placement and density to maximise SEO performance while maintaining readability and natural flow.
Narrative flow check
AI content can sometimes feel choppy or disjointed. We review the structure and refine the narrative flow, ensuring your audience stays engaged from start to finish.
Call to action enhancement
Every piece of content needs a strong purpose. Whether it’s to inform, persuade or convert, we strengthen your calls to action to make them clear, compelling and effective.
Readability refinement
Your content should be easy to read, no matter how complex the topic. Our editors simplify ideas, adjust structure and format your copy for maximum impact and accessibility.
What our clients think
“The content has helped us achieve better engagement and conversions than ever before. The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable.” Sneh Patel, Head of Merchant Membership, American Express
“The writers are knowledgeable, professional and expert in their work. The articles are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending Alex’s services.” Lexi Fox-Mills, Content Manager, Moody’s Analytics
“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised.” Louise Willows, Senior Marketing Manager, Rathbones Investment Management
“From the outset, it’s clear they are relationship-driven—always willing to listen, adapt, and work closely with us to get the best results. The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.” Avril Rivard, Senior Marketing Content Manager, Lumon
“Working with Alex Genn Copywriting has been so straightforward and the quality of the writing is excellent. Alex and his team have listened to what we are trying to achieve and have delivered. We are already getting great results from the content they write. The cherry on top is that they are also really nice people. I highly recommend them.” Sarah Cuffy, Head of Content, Atradius
Let’s elevate your AI-generated content
AI may be great at quickly creating copy, but it still takes human expertise to transform it into truly effective content.
Our AI copy editing service ensures you seamlessly blend AI’s efficiency with human creativity, giving you content that’s as unique as it is compelling and effective.
Ready to see the difference? Contact us today to discuss how we can enhance your AI-generated content.
FAQs
What is AI copy editing?
AI copy editing is the process of refining content generated by artificial intelligence tools. At Alex Genn Copywriting, we enhance AI-written drafts by fact-checking, aligning tone of voice, improving structure, and ensuring your messaging is clear and on-brand.
Why should I edit AI-generated content?
AI tools can produce fast drafts but they often miss nuance, tone and accuracy. Our human editors ensure your content is polished, professional and aligned with your brand voice, so it connects with real people.
Can you match my brand’s tone of voice?
Yes. We specialise in tone of voice development and alignment. Whether your brand is formal, playful or somewhere in between, we adjust AI-generated content to sound exactly like you.
Do you fact-check AI-generated content?
Absolutely. AI can’t always distinguish between accurate and outdated information. We verify every fact, stat and reference, and flag anything that needs further review.
Will my content still rank well on Google?
Yes. We optimise keyword placement and structure for SEO, while maintaining natural flow and readability. You get content that performs well and sounds human.
What types of content do you edit?
We work on everything from blog posts and landing pages to product descriptions, reports and email campaigns, any content that started with AI and needs a human touch.
How is this different from proofreading?
Proofreading checks for grammar and typos. Our AI copy editing goes deeper, refining tone, structure, messaging and calls to action. It’s about elevating content, not just correcting it.
Can you work with content from ChatGPT or other AI tools?
Yes. Whether your draft came from ChatGPT, Claude, Jasper or another AI platform, we can transform it into content that’s clear, compelling, and on-brand.