How we work

Finding the right copywriting agency can be tough. It’s about more than client list, specialism or even the work they produce. It’s about the way they work with you. We’ve honed how we work with clients over 20 years to create a genuine partnership

Working your way

We take time to understand exactly how you like to work and your expectations. Following that, we’ll talk to you about your copywriting project, explain our approach and fee. And we’ll clearly define roles and expectations.

Once the structure and process of the project are agreed upon, we’ll assign a copywriter. They’ll be fully briefed on your copywriting project before you meet them. But they are always happy to chat so you can share any further information or just say hello.

They will work with you directly, getting to know your objectives, brand and tone of voice. And, because we know your copywriting agency is a crucial partner, we’ll do our best to make sure they are always available for you.

Personal oversight

By staying small and offering only senior-level writers, we’ve become a rather different sort of copywriting agency. And because of our size, whether clients are household names or sparkling start-ups, we give them all the same personalised attention. That means every project is personally managed by Alex, who stays in the loop from brief to delivery, and is always available to clients.
 
Perhaps you need thought leadership marketing and copywriting for websites. Maybe you’re looking at your annual report, a white paper or some ghostwriting. Whatever you need, our team of expert writers ensures our professional copywriting services always deliver.

World-class writers

We have 25 senior-level writers, a mix of ex-financial journalists and creatives with brand and agency experience. Each has at least 15 years’ experience and is as comfortable working alone, with marketing or directly with the management team.

Working in true partnership with our clients enables a collaborative relationship, resulting in the creation of content that engages your customers and enhances your brand.

We have considerable experience interviewing in-house experts and turning their insights into marketable content that drives your brand. From blogs/articles, thought-leadership marketing and site content to case studies, annual reports and white papers, we deliver uniquely compelling financial sector copywriting.

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FAQs

How does Alex Genn Copywriting work with clients?

We start by understanding how you like to work, your expectations, communication style, and project goals. Then we assign a senior copywriter who works with you directly, supported by personal oversight from Alex throughout the project.

Will I work directly with the copywriter?

Yes. Once we’ve agreed on the project structure, you’ll be introduced to your dedicated writer. They’ll be fully briefed but always open to a chat, whether to clarify details or just say hello.

Who manages the project?

Every project is personally overseen by Alex Genn. He stays involved from brief to delivery, ensuring consistency, quality and a smooth experience for every client.

What kind of writers do you work with?

We work exclusively with senior-level writers, including journalists, creatives, digital content specialists and versatile generalists. All are experienced, responsive and brilliant at what they do.

Can you adapt to our internal processes?

Absolutely. We tailor our approach to fit your workflow, whether you prefer structured timelines, agile collaboration, or something in between.

Do you offer copywriting for specific sectors?

Yes. We have deep experience across sectors including finance, tech, retail and more. Our writers adapt to your industry and audience with ease.

What makes your agency different?

We’re small by design, senior by default, and collaborative by nature. Clients come to us for expert writing but and stay for the way we work.

View our work