A financial services copywriter you can bank on
Financial copywriting that builds trust and stands up to scrutiny
In financial services, content isn’t just marketing. It’s reviewed, challenged and relied on, by clients, stakeholders and regulators. If it’s unclear, generic or inconsistent, you lose trust quickly.
We help financial firms turn complex expertise into content that’s clear, credible and ready for scrutiny.
We’re trusted by teams at Invesco, Santander, NatWest, Rathbones, Lloyds Banking Group, Moody’s Analytics and many others.
Financial content is different
As a specialist financial services copywriting agency, we know that writing for financial services and fintech means balancing three things: clarity, compliance and commercial impact. Most content leans too far in one direction. Too cautious, and it says nothing. Too bold, and it creates risk. Too complex, and it loses the reader. We’ve seen it time and again, that’s where things tend to break down.
What we do
At Alex Genn Copywriting, we’re delighted to be the first choice for so many well-known brands. We provide financial copywriting across:
- Website, email and product content
- Thought leadership and insight articles
- Annual and ESG reporting
- And just about anything else that involves a keyboard
Every piece is thoughtfully written to do two things: make your expertise clear and make it count.
Why experience matters
Financial copywriting isn’t something you can improvise. Generalist or low-cost copy often misses regulatory nuance, creates delays in compliance and ends up being rewritten internally. At best, it’s generic. At worst, it creates risk.
We bring experience across multiple financial brands, so you’re not starting from scratch every time. And we stay abreast of FCA regulations.
We have 25 senior-level writers, a mix of ex-financial journalists and creatives with brand and agency experience. Each has at least 15 years’ experience and is as comfortable working alone, with marketing or directly with the management team.
What our clients think
“The content has helped us achieve better engagement and conversions than ever before. The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable.”
American Express
Sneh Patel, Head of Merchant Membership
“The writers are knowledgeable, professional and expert in their work. The articles are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending them.”
Moody’s Analytics
Lexi Fox-Mills, Senior Content Manager
“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised.”
Rathbones Investment Management
Louise Willows, Senior Marketing Manager,
“The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.”
Lumon
Avril Rivard, Senior Marketing Content Manager
How we work
It sounds counterintuitive, but we don’t start with writing. We start with your expertise, that fantastic gold dust that your business is built on.
- Structured interviews with your team
- Clear positioning of your message
- Content that reflects how you actually think
Because the problem is rarely a lack of knowledge. It’s getting that knowledge into a form people can understand and trust.
Financial copywriting vs general copywriting
What’s the difference? General copywriters focus on tone and engagement. Financial copywriters do that too, but also need to:
- Understand complex products
- Navigate compliance expectations
- Write for scrutiny, not just attention
That difference is very quickly apparent in both quality and outcomes.
Start with a test piece
We know that working with a new partner is a leap of faith. That’s why most of our clients begin with a low-cost, single article or content piece, at around £600+VAT.
This is a simple way to test quality and fit, build internal confidence and see how we handle your subject matter.
From there, many move into ongoing content programmes.
Financial services copywriting FAQs
What is financial copywriting?
Financial copywriting involves creating clear, compliant, and engaging content for financial services brands. This includes everything from thought leadership and product pages to reports and regulatory communications.
Do you understand FCA compliance requirements?
Yes. We’ve worked extensively with Compliance and Legal teams to ensure all content meets FCA guidelines. We build in time for approvals and understand the nuances of regulated financial writing.
What types of financial content do you write?
We write blogs, articles, white papers, annual reports, brochures, case studies and full website content for financial services and fintech businesses. Whether it’s B2B or B2C, we tailor the tone and structure to your audience and objectives.
Which financial sectors do you specialise in?
We’ve written for personal banking, wealth management, fintech, regtech, insurance, pensions, investment management, credit cards and more. Our experience spans both traditional finance and emerging sectors.
Can you interview our subject matter experts?
Absolutely. Our senior writers are skilled at interviewing in-house experts and transforming complex insights into accessible, engaging content that reflects your brand voice.
Who have you worked with in the financial sector?
We’ve written for American Express, HSBC, Moody’s Analytics, Santander, Lloyds Banking Group, Invesco Perpetual, and many others, from global institutions to innovative start-ups.
How do you ensure the tone of voice is right?
We work closely with your brand team to understand your tone of voice guidelines. If you don’t have one, we can help define it. Every piece of content is tailored to sound like you, not like a generic finance brand.
Do you offer ongoing content support?
Yes. We provide one-off projects and ongoing content partnerships. Whether you need a single white paper or a full content calendar, we can scale to fit your needs.
Ready to make your content work harder?
At Alex Genn Copywriting, every client gets the same level of oversight and professionalism, regardless of the size of the brand or project. Put us to the test, and let us show you the quality of our work.