Senior-level copywriting for financial brands
When your content is reviewed by regulators, investors or senior stakeholders, it has to do more than just sound good. It needs to stand up to scrutiny.
We help financial services firms and fintechs turn complex expertise into clear, credible content, without the risk of getting it wrong.
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Start with a test piece
We understand that trusting a new partner is a leap of faith. That’s why so many of our clients start with a single article and no commitments. Most test pieces cost £600+VAT and are delivered within five working days.
This is a low-risk way to see how we think, write, respond to feedback and how we handle your subject matter. Because when the stakes are high, you don’t choose a supplier based on a pitch. You choose based on the work.
From there, many clients move into ongoing content programmes.
Please note that we have a consistently high demand for test articles, so please book yours as soon as possible to avoid a long wait.
We partner global financial brands and fast-growing fintechs
For over 20 years, we’ve been writing effective, compliant content for some of the world’s best-known financial brands and most exciting start-ups. A few of our success stories offering professional copywriting services…
Connecting to SMEs: American Express
What we do
Professional copywriting services you can count on, for when clarity, credibility and compliance all matter.
What our clients think
“The content has helped us achieve better engagement and conversions than ever before. The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable.”
American Express
Sneh Patel, Head of Merchant Membership
“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised.”
Rathbones Investment Management
Louise Willows, Senior Marketing Manager,
“The writers are knowledgeable, professional and expert in their work. The articles are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending them.”
Moody’s Analytics
Lexi Fox-Mills, Senior Content Manager
“The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.”
Lumon
Avril Rivard, Senior Marketing Content Manager
We're a good fit if:
We’re not for everyone. And that’s OK. But we’re probably for you if:
✓ You’re a financial services firm or fintech
✓ Your content goes through compliance review
✓ You need thought leadership that actually differentiates
✓ Internal teams are stretched
✓ You need senior-level expertise
✓ You want a specialist rather than a generalist
If that sounds like you, we’re probably a good fit, and we should have a chat.
Why clients come to us
Most clients come to us after something hasn’t worked.
- Content that sounds fine but says nothing new
- Drafts that get stuck in compliance
- Messaging that’s too complex to land with clients
- AI-generated content that doesn’t hold up under scrutiny
That’s usually where we’re brought in.
Whatever your requirements, we deliver professional copywriting services for regulated financial firms, where compliance matters as much as creativity.
How we work
This tried-and-tested approach to professional copywriting services has been working for over 20 years. Our process is simple:
- We understand your audience and objectives
- We interview your experts
- We research the topic and market
- We create content that reflects your expertise
- You review and approve
- We finalise for publication
By giving you a senior-level writer who works as an extension of your team, with support and oversight, we ensure a successful outcome every time. But don’t take our word for it; see for yourself with a no-commitment, fixed-fee test article.
Why choose Alex Genn Copywriting?
When your content needs to drive real business results, experience and expertise matter. With 25 senior-level writers, we bring a wealth of expertise. We never forget that you’re trusting us with your brand; that’s a responsibility we take seriously.
FAQs
Do you understand financial services?
Yes. We’ve worked with asset managers, banks, insurers and fintechs including Invesco, NatWest, Atradius and Moody’s Analytics.
How long does a piece take?
Typically 5–10 working days depending on complexity and stakeholder input.
Why not do this internally?
Internal teams bring valuable knowledge but are often stretched for time and may lack external perspective. We bring experience across multiple brands and ensure continuity if resource changes.
Can you work with compliance teams?
Yes. Our content is written with regulatory review in mind, reducing friction in the approval process.
How do we get started?
Most clients begin with a single article or piece of content to test the relationship.
What if we don’t like the article?
No problem, just walk away
Will the same writer handle future work?
Yes.
Can compliance review drafts?
Of course, we work hard to make sure content passes compliance
What input do you need from our experts?
Usually 20-30 minutes per interview, far less if the piece is research-based
How are you different from AI-generated content?
We deliver content that is genuinely interesting, and different to what’s out there – unlike AI. Each of our senior-level writers has 10+ years of experience.
Can you write for technical financial audiences?
Yes. We work with many fintechs, delivering both retail and B2B content.
Talk to a senior financial copywriter today
If you need content that’s clear, credible and ready to stand up to scrutiny, we can help.
Try us with no ongoing commitment, for a low-cost, flat fee. Request your test article today.