For over 20 years, we've been delivering unique thought-leadership pieces, effective SEO site content, compelling annual reports and much more.
We provide copywriting for financial services and other sectors. Our senior-level copywriters turn your expertise and viewpoint into original high-authority content, that marks you out as a leader in your sector. This gives you marketable content that drives sharing, search rankings and sales.
Thought-leadership content
We create blogs, articles, white papers, case studies and reports that mark our clients out as the leaders in their fields. Using a combination of our own research and top-level interviews, we take the expertise and insight that make the company special, and turn it into engaging, informative content that drives brand reputation, enquiries and sales.
Web, app & email content
Clear, compliant, search-engine-optimised website content. Easy-to-navigate mobile app content. Email communications that light up inboxes with unique, valuable insight. All artfully crafted in your brand voice, by our senior-level writers.
Internal Comms & Training
We keep your people informed and engaged, with regular must-read content and copywriting training to help grow their skills. From case studies, event cover and how-to guides and more, our branded content brings connection and value to colleagues, throughout your organisation.
Reporting (Financial/Annual, ESG/Impact etc.)
For over 20 years we've been working with some of the world's biggest brands. We deliver investor relations materials that go far beyond the data, expressing the heart of the brand, to tell a compelling story and keep readers engaged.
Why Choose Alex Genn Copywriting?
When your content needs to drive real business results, experience and expertise matter. We never forget you're trusting us with your brand; it's a responsibility we take seriously.
20+ Years of Proven Results
We've been delivering high-authority content for major brands since before "content marketing" was even a term. Our track record speaks for itself – from HSBC and Tesco to government departments and leading charities.
Senior-Level Writers Only
No junior writers, no outsourcing. Every piece of content is crafted by experienced professionals who understand how to transform your expertise into compelling, results-driven copy that establishes thought leadership.
Research-Driven Approach
We don't just write – we research. Through top-level interviews and in-depth analysis, we capture the unique insights that make your company special, creating original content that truly differentiates you from competitors.
Compliance & Industry Expertise
Working with regulated industries like financial services requires specialist knowledge. We understand compliance requirements and create content that meets strict standards while remaining engaging and effective.
End-to-End Content Solutions
From thought leadership and SEO web content to annual reports and internal communications, we handle every aspect of your content needs with consistent quality and brand voice across all channels.
Trusted by:
Tesco, Moody's Analytics, Virgin, The NSPCC, Vodafone, Jones Lang LaSalle and many more
Financial sector experience:
HSBC, Invesco, American Express, The Lloyds Banking Group, US Bank, Rathbones and many more financial institutions.