Senior-level copywriting for financial brands
When your content is reviewed by regulators, investors or senior stakeholders, it has to do more than sound good. It needs to stand up to scrutiny.
We help financial services firms and fintechs turn complex expertise into clear, credible content, without the risk of getting it wrong.
Clients: American Express, CMC Markets, Finzly, Fraud.com, HSBC, Invesco, LineData, Moody’s Analytics, NatWest, PassFort, PayAlly, St. James’s Place, Rathbones, Santander, The Lloyds Banking Group, US Bank, Virgin, Vodafone and many others.
Trusted by global financial brands and fast-growing fintechs
For over 20 years, we’ve been writing effective, compliant content for some of the world’s best-known financial brands and most exciting start-ups. A few of our success stories…
Connecting to SMEs: American Express
What we do
Copywriting for when clarity, credibility and compliance all matter.
How it works
Our process is simple and straightforward:
- We understand your brief
- We assign a senior specialist
- You collaborate directly
- We deliver polished, compliant content
This tried-and-tested approach has been working for over 20 years and will work for you too, giving you a writer who works as an extension of your team, with the support and oversight of an external agency.
Why clients come to us
Most clients come to us after something hasn’t worked.
- Content that sounds fine but says nothing new
- Drafts that get stuck in compliance
- Messaging that’s too complex to land with clients
- AI-generated content that doesn’t hold up under scrutiny
That’s usually where we’re brought in.
Whatever your requirements, we deliver copywriting for regulated financial firms, where compliance matters as much as creativity.
What our clients think
“The content has helped us achieve better engagement and conversions than ever before. The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable.”
American Express
Sneh Patel, Head of Merchant Membership
“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised.”
Rathbones Investment Management
Louise Willows, Senior Marketing Manager,
“The writers are knowledgeable, professional and expert in their work. The articles are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending them.”
Moody’s Analytics
Lexi Fox-Mills, Senior Content Manager
“The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.”
Lumon
Avril Rivard, Senior Marketing Content Manager
Start with a test piece
We understand that trusting a new partner is a leap of faith. That’s why we encourage our clients not to start with a long-term contract.
They all start with a single article. This is a low-risk way to see how we think, how we write and how we handle your subject matter. Because when the stakes are high, you don’t choose a supplier based on a pitch. You choose based on the work.
From there, many clients move into ongoing content programmes. We can usually undertake a test piece of around £600 and will deliver it within five days.
Please note that we have a consistently high demand for test articles, so please book yours as soon as possible to avoid a long wait.
Why choose Alex Genn Copywriting?
When your content needs to drive real business results, experience and expertise matter. With 25 senior-level writers, we bring a wealth of expertise. We never forget that you’re trusting us with your brand; that’s a responsibility we take seriously.
FAQs
Do you understand financial services?
Yes. We’ve worked with asset managers, banks, insurers and fintechs including Invesco, NatWest, Atradius and Moody’s Analytics.
How long does a piece take?
Typically 5–10 working days depending on complexity and stakeholder input.
Why not do this internally?
Internal teams bring valuable knowledge but are often stretched for time and may lack external perspective. We bring experience across multiple brands and ensure continuity if resource changes.
Can you work with compliance teams?
Yes. Our content is written with regulatory review in mind, reducing friction in the approval process.
How do we get started?
Most clients begin with a single article or piece of content to test the relationship.
Talk to a senior financial copywriter today
If you need content that’s clear, credible and ready to stand up to scrutiny, we can help. Request your test article today.