About us
Well, it's more of an About me really. Hi, I'm Alex Genn.
The penny drops... slowly
Back in 2006, I was a frustrated business development director at a mid-sized creative agency. I was good at my job but it didn’t make me happy. After about 10 years, I realised I was actually a frustrated copywriter; and that I was a bit slow on the uptake.
Guiding principles and revelations
I began copywriting at the agency and then moved on to learning disability charity Mencap. Here I learnt the invaluable skill of writing in ‘Easy-Read’, a unique style of copywriting, which helps people with a learning disability understand complicated ideas.
Crucially, I realised that the guiding principles of Easy Read – simplicity and economy – apply to all channels but especially digital, where space is limited. Blending this approach with creativity and a focus on results, I put listening to the client at the top of the list, and regular referrals followed. As a result, I’ve worked with agencies big and small, and some of the world's best-known brands.
Today
My business expanded in 2014, with more work than I could manage alone. However, the pragmatist in me didn't want to turn clients away, so I brought in a number of senior-weight freelance copywriters. These hand-picked wordsmiths are channel/sector specialists and award-winning generalists. They work without ego and communicate effectively with clients; so every project runs smoothly.
Today we have 25 senior-level writers. I trust them all to deliver work to the unreasonably high standard I set and that our clients have come to expect.
Why Choose Alex Genn Copywriting?
When your content needs to drive real business results, experience and expertise matter. We never forget you're trusting us with your brand; it's a responsibility we take seriously.
20+ Years of Proven Results
We've been delivering high-authority content for major brands since before "content marketing" was even a term. Our track record speaks for itself – from HSBC and Tesco to government departments and leading charities.
Senior-Level Writers Only
No junior writers, no outsourcing. Every piece of content is crafted by experienced professionals who understand how to transform your expertise into compelling, results-driven copy that establishes thought leadership.
Research-Driven Approach
We don't just write – we research. Through top-level interviews and in-depth analysis, we capture the unique insights that make your company special, creating original content that truly differentiates you from competitors.
Compliance & Industry Expertise
Working with regulated industries like financial services requires specialist knowledge. We understand compliance requirements and create content that meets strict standards while remaining engaging and effective.
End-to-End Content Solutions
From thought leadership and SEO web content to annual reports and internal communications – we handle every aspect of your content needs with consistent quality and brand voice across all channels.
Trusted by household names: Tesco, Moody's Analytics, Virgin, The NSPCC, Vodafone, Jones Lang Lasalle and many more
Financial sector experience: HSBC, Invesco, American Express, The Lloyds Banking Group, US Bank, Rathbones and many more financial institutions.
The penny drops... slowly
Back in 2006, I was a frustrated business development director at a mid-sized creative agency. I was good at my job but it didn’t make me happy. After about 10 years, I realised I was actually a frustrated copywriter; and that I was a bit slow on the uptake.
Guiding principles and revelations
I began copywriting at the agency and then moved on to learning disability charity Mencap. Here I learnt the invaluable skill of writing in ‘Easy-Read’, a unique style of copywriting, which helps people with a learning disability understand complicated ideas.
Crucially, I realised that the guiding principles of Easy Read – simplicity and economy – apply to all channels but especially digital, where space is limited. Blending this approach with creativity and a focus on results, I put listening to the client at the top of the list, and regular referrals followed. As a result, I’ve worked with agencies big and small, and some of the world's best-known brands.
Today
My business expanded in 2014, with more work than I could manage alone. However, the pragmatist in me didn't want to turn clients away, so I brought in a number of senior-weight freelance copywriters. These hand-picked wordsmiths are channel/sector specialists and award-winning generalists. They work without ego and communicate effectively with clients; so every project runs smoothly.
Today we have 25 senior-level writers. I trust them all to deliver work to the unreasonably high standard I set and that our clients have come to expect.
Why Choose Alex Genn Copywriting?
When your content needs to drive real business results, experience and expertise matter. We never forget you're trusting us with your brand; it's a responsibility we take seriously.
20+ Years of Proven Results
We've been delivering high-authority content for major brands since before "content marketing" was even a term. Our track record speaks for itself – from HSBC and Tesco to government departments and leading charities.
Senior-Level Writers Only
No junior writers, no outsourcing. Every piece of content is crafted by experienced professionals who understand how to transform your expertise into compelling, results-driven copy that establishes thought leadership.
Research-Driven Approach
We don't just write – we research. Through top-level interviews and in-depth analysis, we capture the unique insights that make your company special, creating original content that truly differentiates you from competitors.
Compliance & Industry Expertise
Working with regulated industries like financial services requires specialist knowledge. We understand compliance requirements and create content that meets strict standards while remaining engaging and effective.
End-to-End Content Solutions
From thought leadership and SEO web content to annual reports and internal communications – we handle every aspect of your content needs with consistent quality and brand voice across all channels.
Trusted by household names: Tesco, Moody's Analytics. Virgin, The NSPCC, Vodafone, Jones Lang Lasalle and many more
Financial sector experience: HSBC, Invesco, American Express, The Lloyds Banking Group, US Bank, Rathbones and many more financial institutions.