Is your insurance marketing keeping pace with what the FCA actually expects from firms right now? If you haven’t read the regulator’s brand new Regulatory Priorities report for insurance, published in February 2026, now’s the time. Because what it says has real implications for how you communicate with customers, and the cost of getting it...
Category: Financial Conduct Authority
How to manage financial promotions approval without slowing down marketing
The challenge: balancing compliance and speed For most marketing teams in financial services, compliance is seen as a necessary constraint. Campaigns need to move quickly, but every piece of content must be reviewed, approved and documented. This often creates tension between marketing and compliance, particularly when timelines are tight. The assumption is that faster marketing...
Designing customer journeys that meet FCA expectations
Why the FCA focuses on journeys, not just individual content Most marketing teams naturally think in terms of individual assets. A landing page. An email. A brochure. Each piece is created, reviewed and approved on its own terms. But from a regulatory perspective, this is only part of the picture. The FCA has made it...
Testing financial promotions: what the FCA expects and what most businesses miss
What does the FCA say about testing? In recent updates to their consumer duty guidelines, the FCA highlights testing as a key way to ensure consumer understanding. This includes: – User testing – Behavioural insights – Ongoing refinement So, it’s no longer enough to make your best guess on what works, the FCA expects more....
How to create FCA-compliant content that is clear, fair and not misleading
What does “clear, fair and not misleading” actually mean? “Clear, fair and not misleading” is one of the most widely quoted FCA requirements. But in practice, many marketing teams still treat it as a wording exercise. The FCA’s Consumer Duty guidance makes it clear that this is not enough. Communications must actively support customer understanding...
What the FCA really means by consumer understanding (and why most financial promotions fall short)
How do you create FCA-compliant content that improves consumer understanding and reduces regulatory risk for financial promotions? Good question. We’ve looked at the latest FCA guidance… What is consumer understanding according to the FCA? Consumer understanding means ensuring that customers can: – Understand product features, risks and costs – Make informed financial decisions – Compare...