In the realm of corporate responsibility, Environmental, Social, and Governance (ESG) reporting has become a beacon of a company’s commitment to sustainable and ethical practices. As an ESG copywriter, the task of creating these reports is never one to be taken lightly. It involves not just presenting data but telling a story that resonates with...
Category: Copywriting advice
Show me the funny! How to use humour in financial content writing
Financial content writing is challenging. That is to say, doing it well is, anyway. There’s all that complex and technical information to get over clearly and engagingly. And at the same time, you’re trying to build trust and credibility with your audience. So, how do you make your financial content stand out from the crowd...
The Role of Data – advice from a finance content writer
Any good finance content writer will tell you that using data is vital in creating truly effective content. Data can also help you clarify your meaning, back up your claims and support your arguments. It can also help you tell stories, illustrate concepts, and reveal insights. But how do you use data effectively in financial...
Finance Sector Copywriting – How to Write Effective Headlines
Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within finance sector copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Finance sector copywriting tackles complex,...
Find Your Perfect Renewable Energy Copywriter
The renewable energy sector is one of the fastest-growing industries in the world. As businesses in this sector look to expand and reach new clients, the need for effective content and copywriting is paramount. Finding a reliable renewable energy copywriter is essential. A good copywriter will help communicate your message in a way that is...
Craft Thought-Leadership Content with a Sustainable Copywriter
As a sustainable copywriter (a writer working within the sustainability sector) you’ll hear the term ‘thought-leadership’ content a lot. It’s become a bit of a buzzword. But, simply, we define it as content created by experts in a particular field, that takes on a specific topic, sharing unique opinions or new information. It’s often ghost-written...
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Copywriting for food. One word grew sales 28%!
Love your food? Me too. It’s one of my passions, like writing, which you’d probably expect from someone who runs copywriting agency. And sometimes we’re lucky enough for the two worlds to come together when we’re copywriting for food with origin stories for new brands or mouthwatering descriptions on labels. So, I was chuffed to...
