The ‘Intermediate copywriting training 1’ course is for teams who have either taken our ‘Get Writing and Crafting key elements courses or who consider themselves intermediate writers, and are looking to enhance their skills.
This course goes beyond the basic building blocks of structure and style. We look at how to create a story, how to incorporate personalisation, character and how to put the reader at the heart of the piece. ‘Intermediate copywriting training 1’ also has a strong focus on analysing and adhering to the brief and staying on brand-message.
You’ll learn
Your team will take away an in-depth understanding of how to create engaging narratives, draw in readers and keep them engaged. They’ll learn techniques used by senior-level copywrites such as embedding story, personalisation and building character. And they’ll learn how to do so with an analytical eye on the brief. Finally they’ll gain an in-depth understanding of the editing process, to refine their work.
Includes:
– Understanding advanced elements: introduction
– Using ‘story’ in your writing
– Developing and embedding characters
– Using personalisation to drive engagement
– Hands-on exercises, building content
– Editing against the brief and the brand voice
Get in touch today to take your teams’ writing to the next level
Looking for something less advanced? Try Get writing and Crafting key elements courses for building confidence and skills with writing.
