Web, App & Email Content

Your website is a vital shop window. It's often your clients' first experience of your company, and first impressions count. So, we make sure it works hard for your brand, drives click-throughs and enquiries.

If you're starting from scratch, we'll work with your design team to develop core messaging, information hierarchy and user sign-posting, such as calls to action. Alternatively, if you're sprucing up the copy, we'll craft your online content to match your new brand voice, services or other updates.

We always consider your users' experience and take a strategic approach to your website content. From user journey to individual buttons we think about the whole package, so your site will be engaging, and you’ll see measurable results.

Climbing the search rankings
We understand the importance of keywords and always implement them. But we also know that the most recent iteration of Google's search algorithm is looking for relevant, useful copy and actively punishes sites with too many key words ('keyword stuffing'). So, we balance the correct density of keywords with natural copy, in a tone of voice that speaks from the heart of your brand to create readable, interesting content for your site visitors.

Tap-tastic mobile app content

We understand that your app has a lot to do, with limited space. Economy and clarity are crucial. The right decisions about which word to use on a button; the shortest way to explain what to do next; the clearest way to guide the user through the journey. That’s what we’re thinking about. As well, of course, as giving you the perfect tone of voice to keeps your users engaged, with an app they can’t do without and love to use.

E-mail marketing that works wonders

It’s never been harder to get into people’s inboxes. Or stay there. The trick? Interesting content that people really value. That’s what we create, by getting to the heart of your brand, and understanding why it matters to your readers. We’ll take the experience and knowledge you have in-house and turn that into sharp insight, that makes readers click through to your website.