This copywriting training course is for teams who have either taken our ‘Get writing and Crafting key elements courses or who consider themselves intermediate writers, and are looking to enhance their skills. Our ‘Intermediate copywriting training 2’ course looks at what a senior-level copywriter does to make their work special. We’ll share tricks of the trade and practical guidance, with exercises designed to push your team out of their comfort zone. They’ll learn new skills and make their writing more memorable.
You’ll learn
‘Intermediate copywriting training 2’ teaches how to analyse your individual style and asses it within the brand voice. Understanding rhythm within a sentence and paragraph, and how to use it. Understanding word and paragraph length; using active language and personalisation to empower language and more.
Included:
– Assessing your own style, against the brand voice
– Understanding rhythm in text
– Understanding active language
– Using personalisation
– Building a narrative that flows
– Moving the reader through content
– Practical application and review (exercise)
Get in touch today to make the most of your teams’ writing skills
Looking for something less advanced? Try our Get writing or Crafting key elements courses.
