You might have heard the phrase ‘writing is re-writing’. It’s true. But there’s a real skill to the edit, and this part of our copywriting training will help your team get to grips with it. Our ‘Learn the art of editing’ copywriting course gives your team key skills to analyse their writing, helping them learn how to evaluate it against the brief, corporate voice, audience and communication channels to gauge effectiveness. We’ll then develop the practical re-writing skills, that are so crucial developing a second draft that works.
You’ll learn
The ‘Learn the art of editing’ copywriting course teaches how to objectively take a step back from your work, evaluate it, and re-draft it with the brief, audience and corporate tone in mind.
Includes
– Evaluating work against the brief and brand voice
– Consideration of audience
– Assess sentence structure
– Assess format
– Guage overall effectives
– What to re-write and why
Get in touch today to take your teams’ editing to the next level
Looking for alternative writing courses? Try our Get writing or Crafting key elements courses.
