We understand that putting pen to paper can fill colleagues with a sense of foreboding. Writing on behalf of the business that’s paying your wages can have a paralysing effect on creativity and productivity. And that can cause all sorts of problems. Our supportive ‘Copywriting training 3: Get writing’ course, gives your people new confidence and easy-to-learn techniques to help them get started in their work. We help your people start from scratch and get over the fear of a blank page with creativity exercises, confidence boosting tips and practical writing advice. We also help them learn how to analyse and respond to a brief methodically.
You’ll learn
The ‘Copywriting training 3: Get writing’ course explains how to approach writing without fear. They’ll learn practical techniques to get started and simple writing advice that they can put into practice immediately. We look at how to interrogate brief and make sure teams understand requirements. Finally, we’ll help them plan and structure their work, using headlines, calls to action and sub-headings, before review and editing. By the end of the training they will have a new-found confidence with their writing, along with practical tired-and-tested techniques they can use every day.
Includes:
– Foolproof starting techniques for creativity and confidence
– Analysing a brief and building a response methodically (information hierarchy, key points, structure)
– Writing (sentence and paragraph structure, brand voice)
– Headlines, calls to action and sub-headings
– Basic editing, what to look for, what to change
– Practical exercise – putting it all together
Get in touch today to start building your team’s confidence and skills around writing.
Looking for a more advanced course? Explore all of our training options.