In a competitive property market, clear and compelling content isn’t optional, it’s essential. Whether you’re launching a new development, reporting on trends or engaging investors, you need a property copywriter who understands your goals, your market and your voice.
We’re a UK-based real estate copywriting agency trusted by global firms and boutique agencies alike. Our work helps property brands stand out, win business and build lasting credibility across every channel.
Strategic copywriting for real estate brands
We’ve partnered with some of the biggest names in property including Jones Lang LaSalle (JLL), delivering real estate content that cuts through noise and supports commercial growth.
Our writers cover every format and touchpoint, including:
- Market, investment and sustainability reports. Turning complex data into digestible insights
- Website and development copy. Designed to convert readers and reinforce your brand
- Sales decks and investor presentations. Concise, persuasive and visually aligned
- Thought leadership articles and blog content. Positioning you as a credible voice in your space
- Social media and email campaigns. Targeted content that drives engagement
- Award submissions and branded editorial. Showcasing your best work, clearly and powerfully
- Tone of voice and brand development. Helping you sound as strong as you look
Every word is written by a senior-level property copywriter who knows the commercial realities of your sector.
“Fantastic Job… Couldn’t Be Happier”
“I have found Alex and team to be extremely accommodating every time we have used them. They have done a fantastic job… Couldn’t be happier with the service – thanks team.”
– Alice Hargreaves, Marketing Project Manager, JLL
Senior writers, every time
We don’t use juniors. Ever.
Every project is undertaken by a senior copywriter with 15+ years’ experience in content marketing, editorial strategy and B2B communications. Our writers know how to ask the right questions, work with internal teams and deliver content that’s on-brand, on-message and on time.
Real estate copywriting that’s built to perform
We focus on copy that earns attention and delivers value, not just words that fill a page.
Here’s what sets our real estate copywriting apart:
• Property sector fluency. From planning regulations to buyer psychology
• Balanced messaging. Aligning commercial priorities with brand voice
• Clear, concise communication. Ideal for marketing, legal, and investor review
• A results-driven mindset. Every brief is approached with ROI in mind
Try us risk-free
We know it’s a big decision to bring in a new content partner. That’s why we offer a low-cost, no-obligation test project. It’s a simple, effective way to see how we think, how we write and how we deliver before making any long-term commitments.
Why choose us for property copywriting?
Here’s what you can expect when you work with Alex Genn Copywriting:
- Experienced writers. Every project is led by a senior real estate copywriter
- Flexible support. From single projects to ongoing content partnerships
- UK-based team. No outsourcing, no language inconsistencies
- Sector credibility. Trusted by leading brands including JLL
- Multi-format strength. From websites to investor decks
- Process clarity. Straightforward, reliable delivery from start to finish
Talk to a property copywriter you can trust
If you’re looking for professional property copywriting that’s strategic, persuasive and tailored to your audience, we’d love to help.
Whether you’re launching, relaunching or just want to raise your content game, we’ll assign a senior real estate copywriter who can get you there and make the process easy.
Get in touch today and let’s talk about what you need.