An Annual Report Copywriter You Can Trust

- Proven experience: For over 20 years we've been helping companies like yours, providing a highly experienced, annual report copywriter they can rely on. We deliver reports that are as thorough, detailed and accurate as they are engaging, easy to read and simple to navigate.

- Senior-level expertise: Our 25 writers have a minimum of 10 years' experience, most have more have than 15. Many are award-winning ex-financial journalists who have written for multiple broadsheets, other financial publications and some of the world's biggest brands. All are expert interviewers and exceptional copywriters, with a keen eye for detail.

- Tried-and-tested approach: Our method has been honed to excellence over the years. We manage each stage of the process, from organising interviews and data-gathering and checking, through to copy crafting and redrafting, all the way to final proofreading. As a result of this well-established process, you have peace of mind that whichever annual report copywriter we assign to your brief, you'll achieve an accurate, clear and impactful annual report.

- Financial services specialists: While it's not the only sector we work in, we have considerable experience in financial services. This gives our writers the edge, as they are highly skilled in taking even the most complex data and making it easy to engage with. And, of course, it means your annual report copywriter will be well versed in the regulatory requirements around financial content, as well as working with Legal and Compliance teams.

We guarantee a gold-standard document, that resonates with readers and stakeholders alike, effortlessly carrying the gravitas of your brand.

Working in partnership

At Alex Genn Copywriting, we believe in a collaborative approach. At the start of the process, we'll allocate a senior-level writer, with specific experience in your sector. You'll work with them one-to-one, and they'll function as an extension of your team. We work closely with your team to understand your goals and gather the necessary data. We'll make sure our methodology and strategy align with your vision and objectives, so we start, and finish 'on the same page'.

Our process

We've refined our approach over many years, to ensure a smooth, collaborative process, that doesn't miss anything and always delivers. Here's a brief overview - you can explore our approach in more detail here.

1. Initial consultation: We kick off by discussing your project in detail. This will enable your annual report copywriter to understand your requirements and objectives in detail.
2. Collecting and understanding data: The writer will then gather all relevant pre-existing information and analyse it to ensure accuracy and relevance.
3. Interview process:  Following this, your annual report copywriter will organise and undertake a series of interviews with executives to gather their views, which will form the basis of their statements and letters.
4. Core message and theme development: In close collaboration, we’ll put together the central theme (core message) of the report.
5. Writing and feedback: Next, we'll write the report, delivering sections incrementally, so you can feed back, ensuring your expectations are met from the start. Following your feedback the writer will redraft as necessary.
6. Shareholder letter: Re-interview the Chief Exec, before drafting the letter and addressing any feedback.
7. Delivery: Your annual report copywriter will ensure the final report is polished, professional, and conforms to your corporate tone of voice.
8. Finalisation: Finally, our eagle-eyed proofreader will check your annual report, to make sure there are no errors before you publish.