It’s a fair question and one many marketing leaders ask when deciding whether to hire a fintech copywriter, brief their in-house team or work with a general content agency. On the surface, fintech and financial services appear closely aligned. They share customers, regulations and risk profiles. In practice, the difference is significant. This article explains...
Category: Fintech copywriting
Why ‘innovative’ is the most dangerous word in fintech
If your fintech copy leads with ‘innovative’, you may already be losing trust Innovative. Cutting-edge. Disruptive. YAWWWN. If you work in fintech marketing, you’ve seen these words everywhere. They dominate homepages, pitch decks and investor communications. After fifteen years working in fintech copywriting for startups, scale-ups and global financial institutions, one thing is clear: innovation...
Fintech content writing – how language builds credibility
Have you ever landed on a fintech site and felt unsure whether you could trust the product or the brand behind it? In an industry built on trust, transparency and technical precision, the words you choose on your site content and communications can make or break that crucial first impression. Fintech companies operate in a...
How clear copy cuts friction in fintech customer journeys
Every fintech business faces the same paradox. You’ve built elegant technology that makes financial services simpler, faster and more accessible. Yet your potential customers are abandoning your sign-up flow at the verification screen. Or dropping off when they hit your pricing page. Or closing the tab when they see your security explanation. The technology isn’t...