It’s a fair question and one many marketing leaders ask when deciding whether to hire a fintech copywriter, brief their in-house team or work with a general content agency. On the surface, fintech and financial services appear closely aligned. They share customers, regulations and risk profiles. In practice, the difference is significant. This article explains...
Tag: Financial Services copywriting
Why ‘innovative’ is the most dangerous word in fintech
If your fintech copy leads with ‘innovative’, you may already be losing trust Innovative. Cutting-edge. Disruptive. YAWWWN. If you work in fintech marketing, you’ve seen these words everywhere. They dominate homepages, pitch decks and investor communications. After fifteen years working in fintech copywriting for startups, scale-ups and global financial institutions, one thing is clear: innovation...
Why Insurance Copywriting Needs More Than Generic Marketing Copy
Have you ever asked yourself why some insurance content feels like a chore to read, while others build trust and drive enquiries? In the highly regulated insurance sector, generic marketing copy just isn’t enough. This article explains why you need a specialist insurance copywriter on your team or at your side and how this investment...