In the Wild West of AI-generated content, facts are becoming more like suggestions than absolutes. One click and an AI tool can generate what looks like a perfectly reasonable article. But here’s the catch: looking right and being right are two very different things, so professional content editing is essential. The misinformation minefield We’re living...
Tag: Professional copywriter
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
