Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Category: content
Financial Content That Works
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
SEO v Brand: Beware the spiders
SEO is important but if you don't keep the brand in mind, your high Google rank is worthless.
Copywriting in an ‘agile’ environment
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Top Tips for Super-Sticky Landing Pages
If you’re using pay-per-click advertising, there’s not much more important than your landing page. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked,...
One Word. HUGE Difference (28% sales boost!)
Love your food? Me too. It’s one of my passions, like writing, which you’d probably expect from a professional writer. But the two don’t often come together in my work as a copywriter, unless you’re working only on food products. So, I was chuffed to come across this fascinating research by Brian Wansink and Katie...
The world is changing. Keep up to stay connected to your audience.
Male? Female? Or…? I was shopping at the weekend. My wife was in the changing room. So, my 4-year-old daughter and I were outside entertaining the shop assistant, ‘Raz’ who was (of course), far younger and cooler than me. About 6 feet tall, with a broad, typically masculine figure, long dark hair and purple nail...
10 Grammar Rules It’s OK to Break
Whether or not you’re a professional copywriter, you’ve probably had to choose whether to follow the grammar rules we all learned in school or go a bit rogue. It’s something we get asked about a lot in the world of copywriting; so how do you decide? With language constantly evolving, many grammar rules have fallen...
Squeak. Squeak. ROAR. That’s the sound of copywriter having an idea
Sometimes copywriting is about crafting the right words. Sometimes it’s about shuffling the old grey matter, to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who has...
We’re not all superheroes with odd backstories. And that’s good. Obviously.
Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...
