Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within financial copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Financial copywriting tackles complex, technical, and...
Category: Business content
Craft Thought-Leadership Content with a Sustainable Copywriter
As a sustainable copywriter (a writer working within the sustainability sector) you’ll hear the term ‘thought-leadership content a lot. It’s become a bit of a buzzword. But, simply we define it as content created by experts in a particular field, and it tends to take on a specific topic, sharing unique opinions or new information....
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Good freelance content writing ROARS!
Sometimes freelance content writing is about crafting the right words. Sometimes it’s about shuffling the old grey matter to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who...
