When we think about investor communications, the annual report is a crucial document, a testament to the year’s wins, challenges and transitions. It’s a narrative that goes beyond numbers and legal necessities, weaving a story that needs to resonate with its most critical readership: the investors. At the same time Environmental, Social and Governance (ESG)...
Category: Financial content
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
Show me the funny! How to use humour in financial content writing
Financial content writing is challenging. That is to say, doing it well is, anyway. There’s all that complex and technical information to get over clearly and engagingly. And at the same time, you’re trying to build trust and credibility with your audience. So, how do you make your financial content stand out from the crowd...
Finance Sector Copywriting – How to Write Effective Headlines
Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within finance sector copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Finance sector copywriting tackles complex,...
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...