The Role of Data – advice from a finance content writer

Any good finance content writer will tell you that using data is vital in creating truly effective content. Data can also help you clarify your meaning, back up your claims and support your arguments. It can also help you tell stories, illustrate concepts, and reveal insights. But how do you use data effectively in financial...

What to look for in a financial writing sample

When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...

How to find the right freelance financial copywriter

Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...

Want A Newsletter Staff Will Actually Read?

  Let’s be honest; too often, newsletters are dull, dense and difficult to read. They consist of a few bits of internal comms ‘news’ lumped together with minimal consideration by someone with little copywriting experience. These are the newsletters that get deleted before even being opened (we’ve all done it, haven’t we?). But the thing is,...

Create Must-Read Content from Corporate Events

From large multi-region conferences to smaller internal comms workshops, corporate events are a great way to inspire, inform and engage staff. But all too often, once the event ends, employees get back to their 9-5 and the connections and learning are lost. And where is the value for those who couldn’t attend? These are common problems for employee engagement and internal communications teams...

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