Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
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Copywriting in an ‘agile’ environment
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Top Tips for Super-Sticky Landing Pages
If you’re using pay-per-click advertising, there’s not much more important than your landing page. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked,...
Squeak. Squeak. ROAR. That’s the sound of copywriter having an idea
Sometimes copywriting is about crafting the right words. Sometimes it’s about shuffling the old grey matter, to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who has...
Want A Newsletter Staff Will Actually Read?
Let’s be honest; too often, newsletters are dull, dense and difficult to read. They consist of a few bits of internal comms ‘news’ lumped together with minimal consideration by someone with little copywriting experience. These are the newsletters that get deleted before even being opened (we’ve all done it, haven’t we?). But the thing is,...
Create Must-Read Content from Corporate Events
From large multi-region conferences to smaller internal comms workshops, corporate events are a great way to inspire, inform and engage staff. But all too often, once the event ends, employees get back to their 9-5 and the connections and learning are lost. And where is the value for those who couldn’t attend? These are common problems for employee engagement and internal communications teams...
