For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s have a look at what’s worth considering. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding who you’re...
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What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Financial Copywriting That Works
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
Want A Newsletter Staff Will Actually Read?
Let’s be honest; too often, newsletters are dull, dense and difficult to read. They consist of a few bits of internal comms ‘news’ lumped together with minimal consideration by someone with little copywriting experience. These are the newsletters that get deleted before even being opened (we’ve all done it, haven’t we?). But the thing is,...
Create Must-Read Content from Corporate Events
From large multi-region conferences to smaller internal comms workshops, corporate events are a great way to inspire, inform and engage staff. But all too often, once the event ends, employees get back to their 9-5 and the connections and learning are lost. And where is the value for those who couldn’t attend? These are common problems for employee engagement and internal communications teams...
