At its core, AI content editing takes raw content generated by AI and improves it in several important ways. Our team of senior-level copywriters are also, of course, expert editors. We’ve asked them to break down the key aspects of our process for you here:
1. Fact-checking for accuracy
AI can sometimes produce content that is outdated or includes inaccurate information. We go the extra mile by meticulously fact-checking every piece of content. We verify sources and ensure the facts presented are credible and up to date, marking them as either verified (with sources) or unverified. This attention to detail builds trust with your audience.
2. Plagiarism detection and paraphrasing
AI tools can unintentionally use phrases or ideas that are too similar to existing content. Our AI content editing service includes plagiarism detection to ensure originality. If needed, we rephrase sections to preserve the intended message while keeping your content unique and fresh.
3. Formatting and layout editing
Content that’s easy to read and visually appealing engages readers more effectively. We tailor your content to fit specific formats like blogs, white papers, social media posts and email newsletters, so you can be sure it’s optimised for readability. We also make sure your layout supports the flow of information and improves overall audience engagement.
4. Emotional resonance editing
AI may (mostly) generate grammatically correct text but it often lacks the emotional connection that makes content truly compelling. As editors, we refine your AI content to evoke the right emotional responses, whether it’s excitement about a product launch, empathy for customer service issues, or trust in your brand.
5. Consistency across platforms
Your brand’s voice and messaging need to be consistent across all platforms, whether it’s your website, social media or email campaigns. Our AI content editing service ensures uniformity, helping you build a cohesive and recognisable brand identity.
6. Core messaging audit
Is your content communicating your core values and key messages? We ensure that every piece of content is aligned with your brand’s mission and unique selling points. This guarantees that your content consistently speaks to what matters most to your audience.
7. Keyword optimisation
While AI can handle basic keyword placement, it often misses the mark when it comes to optimising for SEO. We improve keyword density, placement, and relevance, ensuring your content not only reads well but ranks well too.
8. Content gap analysis
Sometimes, AI-generated drafts miss important details or opportunities to expand on ideas. We perform a content gap analysis, identifying areas where your piece can be enhanced with additional information, examples or sections. This ensures your content is comprehensive and delivers maximum value to your audience.
9. Visual content integration
Content is not just about words. If you’re incorporating images, infographics, or videos, we ensure that the written content complements these visuals, creating a seamless, engaging experience for your audience.
10. Audience segmentation adaptation
Not all readers are the same, and AI doesn’t always account for that. We tailor your content to specific segments of your audience, adjusting tone, language, and style to appeal to different demographics or buyer personas.
11. Improved narrative flow
AI often generates content that lacks smooth transitions or logical progression. Our AI content editing focuses on improving the narrative flow, ensuring that your content is easy to follow and keeps readers engaged from start to finish.
12. Call-to-action refinement
A strong call-to-action (CTA) is crucial for driving conversions, but AI may not always craft CTAs that resonate with your audience. We refine your CTAs to ensure they are clear, compelling, and tightly aligned with your objectives.
13. Storytelling enhancements
Storytelling is one of the most effective ways to engage readers. Whether it’s adding context to a product launch or personalising a service offering, our editors enhance the narrative to ensure it’s captivating and memorable.
14. Microcopy and UX editing
Small details like button text, tooltips, or chatbot scripts can make a big difference in user experience. Our AI content editing includes refining these elements to ensure they’re clear, concise, and effective in guiding users.
Do you need AI content editing for your business?
AI content editing offers the best of both worlds: the speed and efficiency of AI combined with the expertise and creativity of experienced editors. While AI can generate drafts quickly, it’s the human touch that ensures content resonates with your audience, aligns with your brand, and drives results.
Whether you’re looking to improve the accuracy, tone, or overall quality of your AI-generated content, the team at Alex Genn Copywriting can help. AI content editing isn’t just about fixing mistakes; it’s about transforming your content into something that truly engages your audience and achieves your business objectives.
Ready to enhance your content? Contact us today and discover how our AI content editing services can elevate your brand’s voice and impact.