If words are words, why does this distinction matter? If you’ve ever commissioned ‘new website content’ and ended up with pages that sound fine but fail to convert, you’ve already experienced the problem we’re looking at here. Site copywriting and content writing are often treated as the same thing. For B2B organisations, especially those operating...
Tag: website copywriting
What is website copywriting (and why it matters for your business)
Is your website actually doing its job? You’ve invested in a strong brand, a polished website and a serious marketing stack. But if your site content isn’t clear, compliant and persuasive, it’s probably costing you opportunities. Website copywriting isn’t about clever words or SEO tricks. It’s about making sure your website communicates the right message...