Fintech copywriting case studies
For over 20 years, we’ve been helping disruptive start-ups gain authority, reach their audiences and grow their client numbers
PassFort: Driving the brand through content
The challenge: brand growth through insight sharing
PassFort (now part of Moody’s Analytics) is a fintech brand that specialises in customer onboarding for financial institutions. They asked us for a series of articles that showcased their KYC/B technology, while providing valuable insights for readers, to encourage social sharing and drive brand growth.
Response: thought leadership that moves the needle
Over two years, we delivered monthly thought-leadership pieces that were highly regarded and frequently shared on LinkedIn. The brand’s reputation grew significantly, and we are delighted to have played a significant part in its acquisition by Moody’s Analytics, with whom we continue to work.
Result: brand growth and acquisition
PassFort (now part of Moody’s) is a fintech brand that specialises in customer onboarding for financial institutions. They wanted a series of blogs that showcased their KYC/B technology, with all its benefits, as well as providing valuable insights for readers, which would ensure the blogs were read and shared. Objective: drive enquiries and grow the brand.
“Alex's team are knowledgeable, professional and expert in their work. The articles they prepare for us are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending Alex's services.”
Lexi Fox-Mills, Content Manager, PassFort (Moody’s Analytics)
LineData: Interview-led brand building
The challenge: enquires and growth
Linedata is a (US and UK-based) fintech firm that combines software, data and analytics, and people services solutions. They came to us with a request to build a regular pipeline of high-quality content they could use to build the brand and drive enquiries.
Response: interview-based thought leadership with powerful insights
After spending considerable time understanding the client’s business, we immediately identified a wealth of knowledge we could draw on to create valuable thought leadership.
As LineData’s subject matter experts (SMEs) were time poor, we used 30-minute interviews. Questions were carefully written to align with marketing’s objectives. We also gave SMEs multiple feedback opportunities on the work itself.
Result: brand growth
Our series of thoughtful, intelligent articles and white papers played a pivotal role in building LineData’s brand and new inquiries. We continue to work with them.
“Alex and his team of expert writers are reliable, highly adept at turning complex financial services and technology related topics into easily readable prose, and great at adhering to deadlines. They bring great ideas and help us see familiar topics in new ways. It has been a pleasure working together.”
Jeffrey Schenck, VP Product Marketing, LineData
Lumon: Market responsive insight
The challenge: build credibility and drive sign-ups
Lumon delivers foreign exchange solutions to two distinct audiences: businesses and consumers looking to buy property overseas. Lumon asked us to raise their profile through content with both audiences.
Response: Responsive market insight
With the B2B content, we focused on establishing credibility as the go-to expert on market movements. We write weekly market updates (monthly overviews), reflecting the geopolitical landscape and its impact on FX markets. For the consumer audience, we’ve built an extensive knowledge hub of guides to buying property overseas, with extensive FAQs.
Result: 18% uplift in sign up
Our weekly market updates have seen an increase in click-throughs on the Lumon site. At the same time, our overseas investment guides have proved very popular, contributing to a considerable lift in enquiries.
“From the outset, it’s clear they are relationship-driven—always willing to listen, adapt, and work closely with us to get the best results. We’ve been consistently impressed by their professionalism, insight, and commitment. I would highly recommend Alex Genn Copywriting to anyone looking for a reliable and skilled content partner.”
Avril Rivard, Senior Content Marketing Manager, Lumon
What we do
At Alex Genn Copywriting, for over 20 years, we’ve been helped fintech brands:
- Simplify complex propositions
- Clarify messaging and positioning
- Build trust with users and investors
- Create content that supports growth
Our specialist, senior-level fintech writers are experts in bringing these skills together. They deliver fintech marketing content that builds your brand and drives your bottom line.
Who we support
Our copywriters work with ambitious fintech and financial services teams across B2B and B2C:
Founders and CMOs trust us to sharpen their brand voice, align messaging and support launches. Marketing leads lean on us for consistent, high-quality content across every channel. Sales teams get conversion assets that support conversations. Investor relations teams come to us when clarity and credibility matter most. And regulatory and compliance teams know we’ll get the details right every time.
Clients include fast scaling fintech companies such as LineData, Finzly, PayAlly and Ardoq and established brands such as American Express, Santander, HSBC and CMC Markets.
Start with a test piece
We get it, trusting a new partner is a leap of faith. And we don’t want you to commit to working with us without being absolutely sure it’s right for you. That’s why most fintech clients begin with a single article or page.
It’s a practical way to test clarity and quality, align on messaging and move quickly without long commitments. It’s also a great way to get internal buy-in and get a feel for how we collaborate.
We’ll give you a fintech copywriter who can turn around a test piece within five to ten days, and it usually costs around £600+VAT.