Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...
Author: Alex Genn
I run a team of 25 senior-level copywriters and am myself a professional copywriter with over 15 years' experience.
Data storytelling in annual reports: making complex financials accessible
Data storytelling in annual reports – your secret weapon Every year, organisations pour hours into financial statements only to discover most readers skip straight to the summary. The sad truth is that many stakeholders can’t recall any data beyond the highlights. If your annual report data presentation reads like a spreadsheet, you risk losing investor...
Annual report design trends that drive engagement
Annual report design that works, hard How many of your stakeholders read your annual report from cover to cover? If your corporate report design looks like a dense PDF they’ll click away long before they hit the financials. Good design isn’t just decoration. It’s a tool to guide readers to your key messages and make...
Annual report marketing – turning a compliance document into a valuable asset
Why annual report marketing matters The truth is, many investors skim annual reports and never reach the financial statements. If your report reads like a compliance document, it may fail to engage stakeholders or convey your corporate narrative. Careful planning, professional writing and considered design can shift the focus from ticking regulatory boxes to driving...
Why using a real estate report writer in the UK makes all the difference
If you’ve ever had to pull together a real estate report, you’ll know it’s no small task. Whether it’s an investment briefing, a market update, or a client-facing development overview, these reports carry weight. They influence big decisions, shape perceptions and reflect your business’s credibility. That’s why getting them right matters. And that’s where using an...
How a property copywriter solves real estate’s marketing challenges
If you’re working in marketing for a UK real estate business, you don’t need us to tell you that things are more complex than ever. From tighter regulations and longer transaction times, to shifting buyer expectations and the rise of new tech, real estate marketers have a lot to juggle. And while none of these...
Real estate content – why senior copywriters make the difference
If you work in real estate, you’ll know just how much content there is to produce and how varied it can be. One week it’s a high-level investment report. The next, you’re refreshing your website or pulling together a pitch deck or case study. And if you’ve ever had to write all of that in-house...
Fact vs. fiction: professional content editing is your saviour
In the Wild West of AI-generated content, facts are becoming more like suggestions than absolutes. One click and an AI tool can generate what looks like a perfectly reasonable article. But here’s the catch: looking right and being right are two very different things, so professional content editing is essential. The misinformation minefield We’re living...
A freelance content editor – your brand’s secret weapon
AI content is becoming more and more common, and rightly so. It’s great to get something written so fast and so competently. However, your brand is a precious commodity. As with any relationship, it takes years to build trust but it can be undermined in a second. Leaving your content to AI, without professional human...
How a freelance copy editor protects financial content
Let’s talk about something that keeps financial content managers up at night: regulatory compliance. It’s not exactly the most exciting dinner conversation, but in the world of financial services, it’s absolutely critical. A freelance copy editor could be the difference between creating content that connects with your audience and something that puts you on the...