If you work in real estate, you’ll know just how much content there is to produce and how varied it can be. One week it’s a high-level investment report. The next, you’re refreshing your website or pulling together a pitch deck or case study. And if you’ve ever had to write all of that in-house or with a junior freelancer, you’ll know how time-consuming (and frustrating) it can be.
That’s where a senior copywriter makes all the difference.
They won’t just write well. They’ll think, plan and ask the right questions, so the content you get back isn’t just polished, it’s purposeful.
Why does real estate content experience matter so much?
There’s a big difference between someone who’s written for a few sectors, and someone who’s spent years working on real estate content, with a variety of businesses. A senior copywriter who knows your world will understand how to:
Translate technical property or investment language into plain, engaging English
Speak to different audiences, from tenants and buyers to investors and developers
Ask smart, efficient questions that cut down on back-and-forth
Handle multiple formats, from brochures to scripts to ESG reports, without getting lost in the detail
That kind of versatility matters when you’ve got lots to produce and not much time to brief or edit.
What kind of real estate content do we work on?
At Alex Genn Copywriting, the real estate businesses we work with often need a mix of:
Market and development reports
Website content and service pages
Case studies and brochures
Video scripts and pitch decks
Social media posts and email copy
Award submissions
AI-edited content (yes, that too)
And because no two businesses are the same, we always tailor the approach for our real estate content. Some clients want a full rewrite. Others need a one-off piece. Many stick with us long-term, treating their writer like an extra member of the team. Our flexibility is a huge plus for many of our clients.
The benefit of one-to-one support
Working with one of our senior-level writers means you don’t have to re-explain your brand, tone or audience every time. You get someone who gets you. And who knows how to write fast, well and with minimal fuss. At the same time, we’ll handle all project management and editing behind the scenes, so everything runs smoothly.
Not just writing. Thinking.
This is the real value. A good senior writer doesn’t just wait for instructions. They’ll spot gaps, ask questions, make suggestions and even flag where something might be unclear or inconsistent. In short, they think like a partner, not a pen-for-hire.
And when you’re dealing with complex content like investment strategies, planning updates or ESG credentials, that thinking makes a big difference.
Want to test us out?
We know trust takes time. That’s why we offer a no-obligation test piece, so you can see the quality of our real estate content before committing to anything.
If you’re a real estate business looking for smarter, sharper content, whether it’s for your site, your reports or your next pitch, we’d love to talk.
Get in touch now