Why the in-house vs outsourced decision is critical in 2025 With new FCA disclosure requirements taking effect and ESG regulations tightening across sectors, corporate communications teams face an uncomfortable truth: the annual report writing skills that worked five years ago won’t meet 2025’s standards. The question isn’t whether your team can write – it’s whether...
Category: Copywriting advice
Financial services annual report writing – building trust through clarity
Clarity counts in financial services annual reports With the FCA’s (Financial Conduct Authority) increased focus on consumer duty and the PRA’s (Prudential Regulation Authority) evolving capital requirements, your financial services annual report faces unprecedented scrutiny. A single compliance misstep or unclear risk disclosure can trigger regulatory questions that derail your investor relations strategy for months....
Public company annual report requirements: compliance made simple
If you’re a corporate communications director at a UK public company, you’ll know the compliance landscape for annual reports keeps getting more complex. Between the FCA’s ever-evolving disclosure guidance, enhanced ESG mandates and increasingly stringent governance requirements, the obligations for public company reporting now demand specialist expertise that goes well beyond what most internal teams...
The psychology of annual report writing
With the FCA‘s renewed emphasis on plain English and meaningful stakeholder communications, corporate communications directors face a fundamental challenge: how do you transform complex regulatory disclosures into compelling narratives that drive stakeholder action? The answer lies in understanding stakeholder engagement psychology. Recent regulatory guidance emphasises that annual reports must be “fair, balanced and understandable” –...
Corporate annual reporting – transparency and positivity
Treading the transparency tightrope Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...
Writing annual reports investors actually want to read
Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...
Data storytelling in annual reports: making complex financials accessible
Data storytelling in annual reports – your secret weapon Every year, organisations pour hours into financial statements only to discover most readers skip straight to the summary. The sad truth is that many stakeholders can’t recall any data beyond the highlights. If your annual report data presentation reads like a spreadsheet, you risk losing investor...
Annual report marketing – turning a compliance document into a valuable asset
Why annual report marketing matters The truth is, many investors skim annual reports and never reach the financial statements. If your report reads like a compliance document, it may fail to engage stakeholders or convey your corporate narrative. Careful planning, professional writing and considered design can shift the focus from ticking regulatory boxes to driving...
Why using a real estate report writer in the UK makes all the difference
If you’ve ever had to pull together a real estate report, you’ll know it’s no small task. Whether it’s an investment briefing, a market update, or a client-facing development overview, these reports carry weight. They influence big decisions, shape perceptions and reflect your business’s credibility. That’s why getting them right matters. And that’s where using an...
How a property copywriter solves real estate’s marketing challenges
If you’re working in marketing for a UK real estate business, you don’t need us to tell you that things are more complex than ever. From tighter regulations and longer transaction times, to shifting buyer expectations and the rise of new tech, real estate marketers have a lot to juggle. And while none of these...