With the FCA‘s renewed emphasis on plain English and meaningful stakeholder communications, corporate communications directors face a fundamental challenge: how do you transform complex regulatory disclosures into compelling narratives that drive stakeholder action? The answer lies in understanding stakeholder engagement psychology. Recent regulatory guidance emphasises that annual reports must be “fair, balanced and understandable” –...
Category: Financial copywriting
Corporate annual reporting – transparency and positivity
Treading the transparency tightrope Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...
Writing annual reports investors actually want to read
Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...
Annual report design trends that drive engagement
Annual report design that works, hard How many of your stakeholders read your annual report from cover to cover? If your corporate report design looks like a dense PDF they’ll click away long before they hit the financials. Good design isn’t just decoration. It’s a tool to guide readers to your key messages and make...
How a freelance copy editor protects financial content
Let’s talk about something that keeps financial content managers up at night: regulatory compliance. It’s not exactly the most exciting dinner conversation, but in the world of financial services, it’s absolutely critical. A freelance copy editor could be the difference between creating content that connects with your audience and something that puts you on the...
AI content: why you need a professional copy editor
Let’s talk about the latest content creation revolution. AI has arrived, promising to solve our writing challenges with lightning-fast content generation. Sounds promising doesn’t it? But it’s now clear that without a professional copy editor, your copy is, at best going to be indistinguishable from your competitors’ content. And at worst, you might be endangering...
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
Show me the funny! How to use humour in financial content writing
Financial content writing is challenging. That is to say, doing it well is, anyway. There’s all that complex and technical information to get over clearly and engagingly. And at the same time, you’re trying to build trust and credibility with your audience. So, how do you make your financial content stand out from the crowd...
The Role of Data – advice from a finance content writer
Any good finance content writer will tell you that using data is vital in creating truly effective content. Data can also help you clarify your meaning, back up your claims and support your arguments. It can also help you tell stories, illustrate concepts, and reveal insights. But how do you use data effectively in financial...
Finance Sector Copywriting – How to Write Effective Headlines
Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within finance sector copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Finance sector copywriting tackles complex,...