Whether you’re squirreling away at it yourself or using the content creation services of a copywriting agency, you’ve faced a choice. Should you follow the grammar rules we all learned in school? Or should you go with Luke and Leia and join the rebels? Unsurprisingly, as a company offering professional copywriting services, we get asked...
Tag: tone of voice
Good freelance content writing ROARS!
Sometimes freelance content writing is about crafting the right words. Sometimes it’s about shuffling the old grey matter to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who...
We’re not all superheroes with odd backstories. And that’s good. Obviously.
Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...
5 Ways to Create Captivating Internal Comms Content
Once upon a time internal communications was the lesser known (and lesser loved) cousin of HR and PR. Today, forward-thinking companies big and small know that great employee engagement can inspire, motivate and unite. But it’s not enough just to churn out any old content and cross your fingers for results. It requires time, effort...
