About us

Well, it’s more of an About me really. Hi, I’m Alex Genn

The penny drops... slowly

Back in 2006, I was a frustrated business development director at a mid-sized creative agency. I was good at my job but it didn’t make me happy. After about 10 years, I had realised that I was actually a frustrated copywriter; and that I was a bit slow on the uptake.

Guiding principles and revelations

I began copywriting at the agency and then moved on to learning disability charity Mencap. Here I learnt the invaluable skill of writing in ‘Easy-Read’. This is a unique style of copywriting, which helps people with a learning disability understand even the most complicated ideas.
 
Crucially, I realised that the guiding principles of Easy Read – simplicity and economy – apply to all channels but especially digital, where space is limited.
 
Blending this approach with creativity and a focus on results, I put listening to the client at the top of the list, and regular referrals followed. As a result, I’ve worked with agencies big and small, and some of the world’s best-known brands.

Today

Over the years, with demands on my time exceeding my capacity, I gathered carefully chosen senior-weight copywriters to work with me. These hand-picked wordsmiths are financial services experts, ex-journalists and award-winning creatives. They work without ego and communicate effectively with clients, so every project runs smoothly. 
 
Today we have 25 senior-level writers, each with a minimum of ten years’ experience. I trust them all to deliver work to the unreasonably high standard I set and that our clients have come to expect.
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Why Alex Genn Copywriting?

When your content needs to drive real business results, experience and expertise matter. We never forget you’re trusting us with your brand; it’s a responsibility we take seriously.

20+ years of proven results

We’ve been delivering high-authority content for major brands since before “content marketing” was even a term. Our track record speaks for itself – from HSBC and Tesco to government departments and leading charities.

Senior-level writers only

 No junior writers, no outsourcing. Every piece of content is crafted by experienced professionals who understand how to transform your expertise into compelling, results-driven copy that establishes thought leadership.

What clients say

“The content has helped us achieve better engagement and conversions than ever before. The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable.”

Snech Patel, American Express, Merchant Marketing Manager - client of Alex Genn Copywriting - financial copywriting services

American Express

Sneh Patel, Head of Merchant Membership

“The writers are knowledgeable, professional and expert in their work. The articles are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending them.”

Moody’s Analytics

Lexi Fox-Mills, Senior Content Manager

“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised.” 

Financial copywriting client Louise Willows

Rathbones Investment Management

Louise Willows, Senior Marketing Manager,

“The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.” 

Avril Rivard Lumon Fintech Copywriting Client

Lumon

Avril Rivard, Senior Marketing Content Manager

Research-driven approach

We don’t just write – we research. Through top-level interviews and in-depth analysis, we capture the unique insights that make your company special, creating original content that truly differentiates you from competitors.

Compliance & industry expertise

Working with regulated industries like financial services requires specialist knowledge. We understand compliance requirements and create content that meets strict standards while remaining engaging and effective.

We’re trusted by:

End-to-end content solutions

From thought leadership and SEO web content to annual reports and internal communications – we handle every aspect of your content needs with consistent quality and brand voice across all channels.

Compliance & industry expertise

Working with regulated industries like financial services requires specialist knowledge. We understand compliance requirements and create content that meets strict standards while remaining engaging and effective.
View our work

Start with a test piece

We know that working with a new partner is a leap of faith. That’s why most of our clients begin with a low-cost, single article or content piece, at £600+VAT.

No commitment. One flat fee. No risk.

This is a simple way to test quality and fit, build internal confidence and see how we handle your subject matter. 

We’ll give you a senior-level copywriter who can deliver a test piece within 5–10 days, for just £600+VAT.

Explore a test piece