Copywriting for financial services in the UK

At Alex Genn Copywriting we’ve been trusted by some of the world’s biggest brands for over twenty years. Names like HSBC, Invesco, Santander, Lloyds and Rathbones who’ve built their reputations over decades, trust us to make their words count.

We write for banks, fintechs, insurers, investment firms and many others in the financial services sector. We deliver content that’s clear, compliant and on-brand. We never forget you’re trusting us with your brand; it’s a responsibility we take seriously

Whether you’re a global brand or a disruptive start-up ready to take on the establishment, we can help. With twenty- five senior-level writers, who are experts in making complicated ideas simple and writing compliance-friendly content, we’re a parter you can rely on.

What we write

…and just about anything else you can think of.

Trusted by the industry

Our clients put their faith in us to protect their brands. Everything we do is done with thought and care. That’s reflected in what our clients say about us:

“I have been thoroughly impressed with the quality of work and level of professionalism displayed by AGC. The content that has been delivered has helped us achieve better engagement and conversions than ever before! The team’s creativity and attention to detail in capturing our brand’s voice and message is truly remarkable. Moreover, I really appreciate the team’s responsiveness and dedication to ensuring that we are always satisfied with the final product. I highly recommend AGC to anyone in need of copywriting services!” Sneh Patel, Head of Merchant Membership, American Express, Regional European Marketing

“Working with Alex Genn Copywriting surpassed all expectations. I pitched my article ideas to Alex and he supplied writers for two feature articles for our client lifestyle magazine. The process was seamless, the writing exceptional, and the service delivered everything promised. Alex instinctively understood the tone and strategic intent of the publication, pairing me with writers who captured this perfectly. I wouldn’t hesitate to recommend him to any corporate looking for high-quality content to elevate their brand through creative storytelling.” Louise Willows, Senior Marketing Manager, Rathbones Investment Management

“We worked with Alex Genn Copywriting to help with updates to the service/product pages on our website. They appointed a senior-level copywriter, who spent time interviewing our key stakeholders to then deliver accurate and engaging content. These interviews were a crucial part of the process and were very well handled to ensure maximum value was taken from them. They are highly collaborative, giving us a direct relationship with the writer, who quickly understood our needs and returned great results in the deadlines we needed. Would highly recommend.” Adam Cheesman, Digital Marketing Director, SPF Private Clients

Why clients choose us

We give you a one-to-one relationship with a senior-level writer, who will guide the process and ensure a successful outcome. That writer will work as an extension of your team, personally available to you throughout the life of the project and beyond. Alex personally oversees every project – that’s important to him and the wider business; it’s why we can say we really care and work in true partnership.

  • FCA-aware
  • Senior-only team
  • Collaborative and fast
  • Personal project oversight

Get in touch to discuss your financial content.

FAQs

Who writes FCA-compliant content for financial services?

We do. We’ve worked with compliance teams across global institutions.

Can you recommend a copywriter for financial services?

Yes, we’ve written for banks, fintechs, insurances businesses and insurers across the UK.

Do you understand regulated content?

Absolutely. We’re fluent in compliance, clarity, and tone.

Get in touch today.