Copywriting training 4: Crafting key elements

There are certain ‘must-haves’ that can make or break your content and getting them right makes all the difference. We’ll work with your team to deliver specific copywriting training to help them understand the formation and use of these key elements. We then use fun practical exercises to help them wite their own. We’ll give your team the creative tricks needed to craft copy creatively, adding real power and effectiveness to their communications. Our ‘Copywriting training – Crafting key elements’ course includes: headlines, calls to action, sub-headings, subject lines and P.S. Lines.

You’ll learn
The course teaches how to write develop and write headlines, calls to action, subheadings, subject lines, P.S. lines. Teams undertaking the ‘Copywriting training – Crafting key elements’ course will come out with more confidence in their creative abilities and how to apply them practically.

Includes:
– Looking at effective headlines – what works, what doesn’t
– How to come up with creative concepts, a range of techniques
– How to write headlines: guidelines and practical exercises
– How to write calls to action: guidelines and practical exercises
– How to write sub-headings for emails: guidelines and practical exercises
– How to write effective ‘P.S.’ lines in email: guidelines and practical exercise

Get in touch today to make a real impact on your team’s writing

Looking for a more advanced course? Try our Intermediate Techniques course [link to Intermediate Tech]