A clear annual report writing process is non-negotiable How long does it take to plan, draft and publish a high-impact annual report? Without a defined annual report writing process, organisations run the risk of last-minute scrambles, missed stakeholder deadlines and diluted corporate narratives. Our month-by-month timeline is designed for corporate communications directors, marketing VPs, sustainability...
Tag: business writing
Public company annual report requirements: compliance made simple
If you’re a corporate communications director at a UK public company, you’ll know the compliance landscape for annual reports keeps getting more complex. Between the FCA’s ever-evolving disclosure guidance, enhanced ESG mandates and increasingly stringent governance requirements, the obligations for public company reporting now demand specialist expertise that goes well beyond what most internal teams...
The psychology of annual report writing
With the FCA‘s renewed emphasis on plain English and meaningful stakeholder communications, corporate communications directors face a fundamental challenge: how do you transform complex regulatory disclosures into compelling narratives that drive stakeholder action? The answer lies in understanding stakeholder engagement psychology. Recent regulatory guidance emphasises that annual reports must be “fair, balanced and understandable” –...
Corporate annual reporting – transparency and positivity
Treading the transparency tightrope Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...
Writing annual reports investors actually want to read
Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...
Beyond spell check: AI needs a professional content editor
Remember when spell check was the height of writing technology? Those little red squiggly lines that saved us all from embarrassing typos? AI is a different animal, and quite incredible. Blogs? instantly. Whitepapers? Done. Whole Books? No problem. Sounds great. But, we now know it’s not the magic solution everyone thinks it is. And a...
AI content: why you need a professional copy editor
Let’s talk about the latest content creation revolution. AI has arrived, promising to solve our writing challenges with lightning-fast content generation. Sounds promising doesn’t it? But it’s now clear that without a professional copy editor, your copy is, at best going to be indistinguishable from your competitors’ content. And at worst, you might be endangering...
A Sustainability Copywriter Shares Their Tips
For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.