Focus on your investors and reap the rewards Investor attention tends to peak within the first few pages of an annual report, making early design and messaging choices critical for engagement. When your report doesn’t speak directly to their concerns, you lose credibility and miss opportunities for engagement. Investor-focused annual reports put shareholders’ needs front...
Tag: financial content
Annual report design trends that drive engagement
Annual report design that works, hard How many of your stakeholders read your annual report from cover to cover? If your corporate report design looks like a dense PDF they’ll click away long before they hit the financials. Good design isn’t just decoration. It’s a tool to guide readers to your key messages and make...
Finance Sector Copywriting – How to Write Effective Headlines
Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within finance sector copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Finance sector copywriting tackles complex,...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.